business theme 1 Flashcards
What is the primary objective of a business?
To maximize profits.
True or False: A sole trader has limited liability.
False.
Fill in the blank: The four factors of production are land, labor, capital, and ______.
enterprise.
What is the difference between a need and a want?
A need is something essential for survival, while a want is a desire for something that is not necessary.
What is market segmentation?
The process of dividing a market into distinct groups of buyers with different needs or characteristics.
What does the acronym SMART stand for in goal setting?
Specific, Measurable, Achievable, Relevant, Time-bound.
True or False: Limited companies can raise capital by selling shares.
True.
What is a business plan?
A document that outlines the goals, strategies, and financial projections of a business.
What is the role of an entrepreneur?
To start and manage a business, taking on financial risks in the hope of profit.
What is the purpose of market research?
To gather information about consumers’ needs and preferences.
Fill in the blank: A _______ is a legal document that establishes a company as a separate entity.
certificate of incorporation.
What is a target market?
A specific group of consumers at which a company aims its products and services.
True or False: The primary sector of the economy involves manufacturing.
False.
What does SWOT stand for?
Strengths, Weaknesses, Opportunities, Threats.
What is the significance of cash flow in a business?
It determines the liquidity and operational efficiency of the business.
What is a competitive advantage?
A condition that allows a company to produce goods or services better or more cheaply than its rivals.
Fill in the blank: A _______ is a visual representation of a company’s hierarchy.
organigram.
What is the function of the marketing mix?
To combine various elements to effectively market a product.
True or False: Primary research involves collecting data that already exists.
False.
What is the purpose of pricing strategies?
To determine how to price products to maximize profits while remaining competitive.
What is a business’s unique selling proposition (USP)?
A feature that makes a product stand out from its competitors.
Fill in the blank: _______ is the process of designing, creating, and marketing a new product.
Product development.
What is the importance of customer service?
It helps build customer loyalty and satisfaction.
What does PEST analysis stand for?
Political, Economic, Social, Technological.