business theme 1 Flashcards

1
Q

What is the primary objective of a business?

A

To maximize profits.

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2
Q

True or False: A sole trader has limited liability.

A

False.

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3
Q

Fill in the blank: The four factors of production are land, labor, capital, and ______.

A

enterprise.

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4
Q

What is the difference between a need and a want?

A

A need is something essential for survival, while a want is a desire for something that is not necessary.

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5
Q

What is market segmentation?

A

The process of dividing a market into distinct groups of buyers with different needs or characteristics.

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6
Q

What does the acronym SMART stand for in goal setting?

A

Specific, Measurable, Achievable, Relevant, Time-bound.

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7
Q

True or False: Limited companies can raise capital by selling shares.

A

True.

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8
Q

What is a business plan?

A

A document that outlines the goals, strategies, and financial projections of a business.

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9
Q

What is the role of an entrepreneur?

A

To start and manage a business, taking on financial risks in the hope of profit.

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10
Q

What is the purpose of market research?

A

To gather information about consumers’ needs and preferences.

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11
Q

Fill in the blank: A _______ is a legal document that establishes a company as a separate entity.

A

certificate of incorporation.

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12
Q

What is a target market?

A

A specific group of consumers at which a company aims its products and services.

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13
Q

True or False: The primary sector of the economy involves manufacturing.

A

False.

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14
Q

What does SWOT stand for?

A

Strengths, Weaknesses, Opportunities, Threats.

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15
Q

What is the significance of cash flow in a business?

A

It determines the liquidity and operational efficiency of the business.

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16
Q

What is a competitive advantage?

A

A condition that allows a company to produce goods or services better or more cheaply than its rivals.

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17
Q

Fill in the blank: A _______ is a visual representation of a company’s hierarchy.

A

organigram.

18
Q

What is the function of the marketing mix?

A

To combine various elements to effectively market a product.

19
Q

True or False: Primary research involves collecting data that already exists.

20
Q

What is the purpose of pricing strategies?

A

To determine how to price products to maximize profits while remaining competitive.

21
Q

What is a business’s unique selling proposition (USP)?

A

A feature that makes a product stand out from its competitors.

22
Q

Fill in the blank: _______ is the process of designing, creating, and marketing a new product.

A

Product development.

23
Q

What is the importance of customer service?

A

It helps build customer loyalty and satisfaction.

24
Q

What does PEST analysis stand for?

A

Political, Economic, Social, Technological.

25
True or False: Gross profit is calculated by subtracting total expenses from total revenue.
False.
26
What is a business's mission statement?
A brief description of the organization's fundamental purpose.
27
What is the difference between fixed costs and variable costs?
Fixed costs do not change with production levels, while variable costs do.
28
Fill in the blank: The _______ is the total income from sales before any costs are deducted.
revenue.
29
What is brand loyalty?
The tendency of consumers to continue buying the same brand's products.
30
What is the purpose of a financial statement?
To provide an overview of a company's financial performance and position.
31
True or False: A monopoly exists when a single company dominates the market.
True.
32
What is the role of human resources in a business?
To manage the recruitment, training, and welfare of employees.
33
What is the definition of corporate social responsibility (CSR)?
The practice of conducting business in an ethical manner and considering the social and environmental impacts.
34
What does the term 'economies of scale' refer to?
The cost advantages that a business obtains due to the scale of operation.
35
Fill in the blank: The _______ is the point at which total revenue equals total costs.
break-even point.
36
What is the significance of a supply chain?
It encompasses all the steps involved in getting a product from production to the customer.
37
What is a stakeholder?
Any individual or group that has an interest in the success of a business.
38
True or False: A business can only have one target market.
False.
39
What is the purpose of advertising?
To promote products or services to potential customers.
40
Fill in the blank: The _______ is the group of people who are potential consumers of a product.
market.