Business Terms Flashcards
Market
Let’s begin our list by thinking about where businesses operate; the place where businesses and buyers come together. We’re talking about the market. Quite simply, a market is anywhere where these two come together to transact with each other.
Target Market
is the group of customers or consumers that a company will target their selling efforts to - that is, the primary audience/buyers for its goods or services.
Brand Awareness
Used to describe how well a company’s target market knows a company by its product or name. Brand awareness is all about companies making sure consumers think about their brand when thinking about where to make a purchase or use a service.
Entrepreneurship
Act of developing and managing a new business venture.
Marketing
Refers to activities a company carries out to promote the buying or selling of their brand’s products or services.
Unique Selling Proposition
What makes a company’s particular product or service unique from their competitors. USPs are commonly used by marketing teams, who work hard to highlight the reasons why customers should choose them over another company.
Balance Sheet
A financial statement that reports any assets or liabilities a company has, as well as a shareholder’s equity at a specific point in time. Essentially, it provides a snapshot of what a company owns and owes, as well as the amount invested by any shareholders.
Forcast
Forecast is used to predict various aspects of a company’s future based on its current situation and plans for product development, marketing efforts, and many other aspects. Business forecasts are usually over a much longer period of time, over months even several years. It really does depend on what a company is trying to predict. Business forecasts can take many different forms, such as sales forecasts or cashflow
Consumer Law
Consumer law exists to provide protection to the consumer against issues such as fraud or mis-selling when they purchase a product or services. However, it also protects organisations from issues such as copyright infringement or intellectual property rights theft.
Procurement
A key business term for product-based businesses, referring to the act of obtaining goods or services for business purposes. This could be anything from purchasing raw materials to make goods, or arranging contracts with hauliers to mass transit items to international markets. Procurement is a key part of a company’s strategy, because the ability to purchase certain services or materials can determine if company operations will be profitable.
B2B
Supply goods or services to other businesses. B2B transactions tend to make up part of a supply chain, where one company will purchase materials or services from one company which are used to manufacture a product or service that they will then go on to sell to other businesses or even consumers.
B2C
This means you supply goods and services directly to an end-user or consumer
Asset
Refers to an item of value which is owned by a company. Business assets span many categories and can be classified as anything including; physical, tangible goods, such as vehicles, office equipment, office furniture, computers, and real estate; or intangible assets, such as intellectual property, patents, copyrights, licences, and trademarks. Assets = Liabilities + Owner’s Equity
Current Assets
Those with a shorter lifespan and easily transferable into cash - also known as tangible assets which are physical or material goods
Fixed Assets
Are intended for long-term use and are unlikely to convert quickly into cash - also commonly referred to as intangible assets due to their non-material substance but clear value to businesses.
Depreciation
The tool used by companies to record the reduction in the original value of an asset. Depreciation is recorded every year on a company’s profit and loss sheet until it becomes unusable. On a balance sheet, the original cost of the fixed asset is shown to reduce by the amount of depreciation each year.
Straight line depreciation
Where the same amount is deducted every year, e.g. £20 per year
Reducing balance depreciation
Where the same percentage of an asset’s value is taken off each year, e.g. 20%
Audit
An objective examination and evaluation of the financial statements of an organization to ensure that all records are a fair and accurate reflection of the transactions they claim to represent. Audits can be conducted either internally, by a company’s in-house financial team, or externally by auditors from a certified public accountancy firm. Usually, external audits will include a review of both financial statements and the internal controls of a company. Meanwhile, internal audits are often used as a managerial tool to improve internal processes and controls within an organization.
Return on Investment (ROI)
A performance measure, used to evaluate the efficiency or profitability of an investment, or, to compare the effectiveness of a number of different investments. Based on an investment’s cost, ROI tries to directly measure the amount of return from that particular investment.
To calculate ROI, the benefit (or guaranteed return) of an investment is divided by the cost of the investment. The result is usually expressed as a percentage or ratio.
Price Elasticity of Demand (PED)
Used to understand how supply and demand for a product changes as a result of a change in its price. PED = % change in quantity demanded / % change in price
Fiscal Year
A company’s fiscal year is a set period of time used to calculate financial statements and file their taxes. Most commonly, a fiscal year is used for accounting purposes to generate financial reports and prepare budgets. Fiscal years are particularly important for publicly-traded companies and their investors, who are able to make year-to-year comparisons on revenue and earnings.
Human Resources (HR)
Many new start-ups and forward-thinking organisations have begun to prioritise wellbeing roles within their HR teams to maximise employee satisfaction, while others will have a more traditional approach to looking after the team.
Public Relations (PR)
The act of managing how information about an individual or company is disseminated to the public.
