Business Situation Framework Flashcards
Customer 2
What does each customer segment want? (identify key needs)
Product 4
Identify substitutes (indirect competitors? don’t buy anything?)
Competition 1
Competitor market share concentration
Product 3
Identify complementary goods
Competition 3
Best practices (are they doing things we’re not?)
Which are the branches?
- Customer
- Competition
- Company
- Product
Company 1
Capabilities and expertise
Company 2
Distribution channels
Company 5
Intangibles
Company 4
Investement cost (optional: only if case involves an investment decision)
Customer 1.1
Identify segments (segment size, growth rate, percentage of market)
Competition 6
Regulatory environment
How many bullets?: Product
6
How many bullets?: Customer
5 + 2
Competition 2
Competitor behaviors (target segment, products, pricing distribution)
Product 5
Product’s life cycle (new vs. obsolete)
Customer 3
Price sensitivity of each segment
Competition 4
Barriers to entry (do we need to worry about any new entrants to market?)
Company 7
Organizational structure
Customer 4
Distribution channel preference by segment
How many bullets?: Competition
6
Product 1
Nature of prodduct (what it does, how it’s used, why it’s useful)
Customer 1.2
Compare current-year metrics to historical metrics (look for trends)
Customer 5
Customer concentration and power
How many bullets?: Company
7
Competition 5
Supplier concentration
Product 2
Commodity or differentiable good
Customer 1
Who is the customer?
Company 6
Financial situation
Company 3
Cost structure (fixed vs. variable)
Product 6
Packaging
