Business Situation Framework Flashcards
1
Q
Customer 2
A
What does each customer segment want? (identify key needs)
2
Q
Product 4
A
Identify substitutes (indirect competitors? don’t buy anything?)
3
Q
Competition 1
A
Competitor market share concentration
4
Q
Product 3
A
Identify complementary goods
5
Q
Competition 3
A
Best practices (are they doing things we’re not?)
6
Q
Which are the branches?
A
- Customer
- Competition
- Company
- Product
7
Q
Company 1
A
Capabilities and expertise
8
Q
Company 2
A
Distribution channels
9
Q
Company 5
A
Intangibles
10
Q
Company 4
A
Investement cost (optional: only if case involves an investment decision)
11
Q
Customer 1.1
A
Identify segments (segment size, growth rate, percentage of market)
12
Q
Competition 6
A
Regulatory environment
13
Q
How many bullets?: Product
A
6
14
Q
How many bullets?: Customer
A
5 + 2
15
Q
Competition 2
A
Competitor behaviors (target segment, products, pricing distribution)
