Business Reserarch Flashcards

1
Q

Is the application for the s identification method In searching for the truth about business phenomena

A

Business research

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2
Q

Blueprint or road map that will guide the research

A

Research design

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3
Q

The test of a studies research design

A

Conclusion validity

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4
Q

Refers to the extent of researchers ability ro draw accurate conclusions from the research

A

Conclusion validity

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5
Q

Correctness of conclusions regarding the relationships among variables examined

A

Internal validity

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6
Q

Generalizability of the findings to the intended/appropriate population /setting

A

External validity

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7
Q

The process of choosing adequate and representative elements from the population to draw insights and conclusions for the entire population

A

Sampling

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8
Q

Sampling design where each element have an equal change to be included in the sample

A

Probability sampling

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9
Q

Sampling design which does not provide each element a predetermined chance to be included in the sample

A

Non-probability sampling

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10
Q

Sampling that allows elements of the population to be selected using a constant number (K) derived from dividing the total population by the computed sample size

A

Systemic sampling

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11
Q

Helps in selection of reapondents when there is already identifiable subgroups or strata of elements within the population which are the area of interest to the researcher

A

Stratified sampling

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12
Q

Involves grouping or deciding the elements of the population aftershock some groups are randomly selected and all the elements of the cluster are studied

A

Cluster sampling

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13
Q

Pertains to grouping of the population into geographic areas and selecting respondents

A

Area sampling

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14
Q

Involves the selection for key informants based on a predetermined set of criteria

A

Purposive sampling

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15
Q

Any characteristics, attributes, number or quantity that can be measured and counted

A

Variable

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16
Q

Data that is grouped by one or more characteristics

A

Categorical data

17
Q

Data that is ranked or ordered to show relational preference .

A

Ordinal data

18
Q

Data that is arranged along a scale where each value is equally distant from others. Relationally proportional

A

Interval data

19
Q

Data expressed as ratio on a continuous scale

A

Ratio data

20
Q

Variables that only have 2 responses

A

Dichotomies

21
Q

Refers to a set of values, which are usually organised by variables ( what is being measured) and observational units (members of the sample /population)

A

Data

22
Q

These are ordinal data with constant differences between observations

A

Interval data

23
Q

Measured on a continuous scale and does have a natural zero point

A

Ratio data