Business Plan Development Flashcards
What is entrepreneurship? (Creative destruction)
Is a mindset or way of thinking
- Opportunity focused
- Innovative
- Growth related
Explain the entrepreneurial process?
Idea Generation - what is the concept?
Opportunity evaluation - Is this worth pursuing?
Planning - How are we going to do it?
Company formation/launch - The act of putting the plan in motion
Growth - The expansion of the idea and further improving on it
What is RBV?
Sustainable competitive advantage is created when firms possess and employ resources that
- Valuable
- Rare
- Can not be copied
- No substitutes
Describe Churchill & Lewis Life Cycle theory
Existence - ideas, skills, supplies, cash
Survival - Employees, planning, technology info
Success - Cash, mgmt abilities, planing sys, org sys
Take-off - Money, personnel
Maturity - Organizational structure, capabilities of mgmt, systems
What is Effectual reasoning?
Creative problem solving, working with the resources that you have and making something profitable from those resources.
Explain opportunity recognition
Proactively brainstorming a new business venture. Only happens once the idea has strength.
What are Porter’s generic strategies
Product Uniqueness - ability to differentiate the product/service from those of the market’s competitors
Low Cost - Ability to reduce costs and sustain a price advantage
Focus - Targeting a particular market segment
What is the value chain?
Value chain is made up of many elements - Inbound logistics - Operations - Outbound logistics - Marketing & Sales - After sales service Support activities - HRM - Technology - Procurement - Firm infrastructure
Explain venture concept
Defines who and what you want your business to do and serve.
- Target Market niche
- Target Customers
- Products & Services
- Positioning
What are the elements of a business model
A business model describes the rational of how an organization creates, delivers and captures value
- The structure and nature of revenues
- Approach to R&D
- Production model
- Go-to-market model
What are some competitive advantage factors
Efficiency - high output for minimal input
Quality - exhibit attributes that satisfy the customers needs
Innovation - creating and improving p/s
Customer responsiveness - meeting the needs of your customers
What is the purpose of market research?
- Understand if you have a viable market for your P/s
- Helps reduce risks
- Create a product positioning strategy
What is market research?
Gathering of data about your market and analyzing it to make assumptions
Explain the 4 of stages product life cycle
- Introduction
- Growth
- Maturity
- Decline
What are Porters 5 forces analysis?
Threat of new entrants Bargaining power of Suppliers Bargaining power of Buyers Threat of substitutes Rivalry against competitors
What is the purchase decision making process?
- Awareness of a need
- Information search
- Evaluation of alternatives
- Decision to purchase
- Evaluation of purchase
Explain the business venture life cycle
Diagram with the cash burn stage (neg cash flow). Shows how most businesses operate for concept to maturity over time in relation to cash flow and time. Investors experience higher risk at the start compared to the end. The cost of operating are also more expensive at the start.
What are the stages in the business venture life cycle
- Concept
- Startup
- Early Growth
- High growth
- Maturity
What are the sources of funding?
Founder self financing
Friends and family
Angel investors/Venture capitalists
Explain the concept of growing the pie
Growing the pie is the idea of making the business worth more over time to increase all key steak holders share in the business.
What is debt funding?
The selling of bonds, bills, or notes to individuals. In return for lending the money, the individuals become creditors and receive a promise that the principal and interest on the debt will be repaid
What are the three types of innovation?
- Incremental innovation
- Breakout innovation
- Disruptive innovation
Describe Incremental innovation
More of the same with a slight twist or variation of a theme i.e. extra strength razor blades
Describe Breakout Innovation
Significantly ups the ante in a market by changing perceptions but essentially offers same product i.e. iPhone