Business Plan Flashcards

1
Q

What are the elements of a business plan?

A
  • executive summary
  • operational plan
  • business opportunity
  • marketing plan
  • financial forecast
  • expansion
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2
Q

Executive summary.

A
  • gives us and overview of the business
  • details about the owner
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3
Q

Operational plan

A

-goes deeper in the details of the business
- structure or type of business
- aims and objectives

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4
Q

Business opportunity.

A
  • focused on products/services
  • its features, packaging, brand
  • how you are going to get it
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5
Q

Market plan

A
  • market research carried out and what it revealed
  • prospective customers
  • price
  • advertising
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6
Q

Financial forecast.

A
  • giving description of financial prediction
  • source of finance
  • expected sales
  • profit and loss
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7
Q

Expansion

A
  • giving an indication of future plans
  • franchising
  • add more products
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