Business Plan Flashcards
Describes in detail how a business plan will operate to attain its goals
Business plan
Second section coming after the executive summary
Company description
Is basically the second section coming after the executive summary. It provides an overview of the key aspects of the business, such as its vision and mission, objectives, nature and scope of the business, product and services, and other highlights
Company description
The registered or official name of the business.
Company
It is either a sole proprietorship, partnership or corporation.
Type of Business Structure
The names of the owners and key people behind the company.
Management Team
The exact address of the company.
Location
The origin and inspiration behind the business.
Brief History.
A clear statement that represents the goals, aspirations, and purpose of the company.
Vision and Mission Statement
An outline of what the company wants to accomplish in the immediate future.
Business Objectives
A list of products and services to be offered and to whom.
Product and Service Line
some elements that are common to most company descriptions:
• COMPANY NAME
• TYPE OF BUSINESS STRUCTURE
• MANAGEMENT TEAM
• LOCATION
• BRIEF HISTORY
• VISION AND MISSION STATEMENT
• BUSINESS OBJECTIVES
• PRODUCT AND SERVICE LINE
Discusses each key person’s roles, functions, and expertise
MANAGEMENT TEAM
A method used to monitor and analyze external factors in order to identify their opportunities and challenges, as well as to understand the competition and market dynamics
ENVIRONMENTAL SCANNING
Ongoing process of considering, evaluating, and pursuing profit-generating activities in the market place
OPPORTUNITY SEEKING