Business Orgs Flashcards
What is the simplest form of business?
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What type of business organization offers the limited liability of a corporation, but the tax advantage of a partnership?
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What entity is an arrangement in which the owner of a trademark, trade name or copyright licenses another to use that IP?
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What type of entity would I create if I want to open my pink cupcake bakery?
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What type of entity would I create if I want to sell chai tea?
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What type of entity would I create if I want to open a funky handmade clothing store with my best friend?
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What type of entity would I create if I want to start a law firm with my law school study group?
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What type of entity would I create if I want to start an accounting firm 10 SOM classmates?
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What type of entity would I create if I want to sell Starbucks/Caribou/Saxby’s coffee?
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What type of entity would I create if I want to own a very large ski resort?
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Cat of the day: Vicky
- Vicky is the Chief Executive Cat
- Julie thinks she was a feral cat – barn cat or a dumpster cat
- Daughter of Vicky is May, who died from kidney disease
- Vicky did not like May
- May would be a sole proprietor
Burton’s and Snowbird Ice Cream
- Became Baskin & Robbins
- Irvine Robbins
- Cofounder of Baskin & Robbins
- Died at 90 in 2008
- Julie saw obituary and got excited (weirdo)
Who was Irvine Robbins?
- Irvine Robbins opened first shop (Snowbird Ice Cream) in 1945 in Glendale, CA
- Robbins was son of a dairyman
Why did Irvine Robbins want to start a business?
- When he worked for his father, he finished a days work happy
- Wanted to do the same when he started his own business
- Julie thinks that this is important
How did Irvine Robbins start his own business?
- In 1945, there were no pure ice cream stores
- Cashed in his insurance policy for $6000 that his father gave him for his Bar Mitzvah
- Wanted to start a partnership with Baskin, his brother-in-law
Did Baskin and Robbins start out together?
- No, Mr. Robbin’s father recommended that they not partner up initially, but instead start out separately
- Burt Baskin was married to Shirley, Irvine Robbin’s sister
- Baskin opened Burton’s Ice Cream shop instead
- By 1948, they started working together
What was Baskin-Robbins innovation?
• Their niche was to create unusual flavors
How did Baskin-Robbins business expand?
- Flipped a coin and decided whose name would go first, Baskin won
- They were so busy, that they did not have time to manage all of their stores
- They decided to sell their stores to their managers
- Were doing franchising before…
At what rate did B-R franchises expand?
- Factory in Burbank, made hundreds of new flavors a year, but only 8 or 9 made it to the stores
- At the end of 1949, they had 43 stores
- By 1960, 100
When did B-R sell their company, and what happened to the founders?
- When they had 500 stores, in 1967, they sold the company to United Fruit for $12 million
- Baskin died six months after selling company
- Mr. Robbins still worked for them for 11 years after sale of company
What are some unique facts about Irv Robbins?
- Backyard pool was shaped like an ice cream cone
- Became a lecturer on entrepreneurship at UCLA and …
- Ate a bowl of cereal with a scoop of banana ice cream for breakfast
Major factors in creating a business
- Name
- Location
- Type or kind of business
- Register entity with the state
- Tax info
- Mission statement/vision
- Business plan
Potential elements of a business plan
- Pricing and promotion strategy
- Marketing
- Company and product description
- Employees
- Startup costs/financing
- Expertise or knowledge needed
- SWOT analysis
- Competitive advantage analysis
- Slogan or titling
- Accounting
- Taxes
- Liability
What type of business entity?
• What issue should I think about? • BIG issue??? o Lawyer vs. accountant