Business - operations Flashcards
lean production
every resource paid for is getting maximum usage - no under use of labour/machinery
strategic role of operations
gaining a long-term competitive advantage over competitors via cost leadership or product differentiation
cost leadership
make the product with the lowest cost and highest profit, a lower cost will increase demand for a product
methods of determining price (selling price)
cost, market, competition
costs of a business
input, transformation, output (getting products to customers - eg. delivery)
ways to decrease costs
- cheaper inputs = lower quality
- technology
- economies of scale (increasing size of operations and to reduce LRAC)
- minimising waste
relationship between cost and quality
direct relationship
ways to classify products (product differentiation)
- tangibility and perishability
- customisation
- ownership
- time between production and consumption
- determination of value
product differentiation define
distinguishing products from competitiors
how can goods be differentiated
- features
- quality
how can services be differentiated
- time spent
- level of expertise
- level of qualifications
- quality/materials/technology used
cross branding
another name for strategic alliance - it adds value to products by offering consumers added benefits eg. coles and shell
goods in different industries (4)
- customised - varied
- standardised - mass produced
- perishable
- non-perishable
services in different industires (2)
standardised, customised
4 key business functions
operations, marketing, HR and finance
influences on operations (7) TELGGQC
technology, environmental sustainability, legal regulation, globalisation, government policies, quality expectations, cost-based competition, cooperate social responsibility
globalisation define
the removal or trade barriers to allow for free trade and economic integration
globalisation +
- cheaper labour/resources (different regulations)
- can achieve cost leadership - competitive advantage
globalisation -
- complexity in production process
- increase in competition, may need to lower price, this decreases profit margin
features that global businesses seek to target global markets
- Product design must meet the needs of global consumers
- The choice of location for manufacturing facilities
- The quality management, logistics and inventory management processes, are all orientated towards a global market
supply chain define
the range of suppliers a businesses has and the nature of its relationship with those suppliers
Sourcing define
operations strategy that requires finding the suppliers
needed so that production processes can flow smoothly.
global web define
refers to the network of
suppliers a business has, chosen on the basis of lowest overall cost,
lowest risk and maximum certainty in quality and timing of supplies.The