Business - operations Flashcards
lean production
every resource paid for is getting maximum usage - no under use of labour/machinery
strategic role of operations
gaining a long-term competitive advantage over competitors via cost leadership or product differentiation
cost leadership
make the product with the lowest cost and highest profit, a lower cost will increase demand for a product
methods of determining price (selling price)
cost, market, competition
costs of a business
input, transformation, output (getting products to customers - eg. delivery)
ways to decrease costs
- cheaper inputs = lower quality
- technology
- economies of scale (increasing size of operations and to reduce LRAC)
- minimising waste
relationship between cost and quality
direct relationship
ways to classify products (product differentiation)
- tangibility and perishability
- customisation
- ownership
- time between production and consumption
- determination of value
product differentiation define
distinguishing products from competitiors
how can goods be differentiated
- features
- quality
how can services be differentiated
- time spent
- level of expertise
- level of qualifications
- quality/materials/technology used
cross branding
another name for strategic alliance - it adds value to products by offering consumers added benefits eg. coles and shell
goods in different industries (4)
- customised - varied
- standardised - mass produced
- perishable
- non-perishable
services in different industires (2)
standardised, customised
4 key business functions
operations, marketing, HR and finance
influences on operations (7) TELGGQC
technology, environmental sustainability, legal regulation, globalisation, government policies, quality expectations, cost-based competition, cooperate social responsibility
globalisation define
the removal or trade barriers to allow for free trade and economic integration
globalisation +
- cheaper labour/resources (different regulations)
- can achieve cost leadership - competitive advantage
globalisation -
- complexity in production process
- increase in competition, may need to lower price, this decreases profit margin
features that global businesses seek to target global markets
- Product design must meet the needs of global consumers
- The choice of location for manufacturing facilities
- The quality management, logistics and inventory management processes, are all orientated towards a global market
supply chain define
the range of suppliers a businesses has and the nature of its relationship with those suppliers
Sourcing define
operations strategy that requires finding the suppliers
needed so that production processes can flow smoothly.
global web define
refers to the network of
suppliers a business has, chosen on the basis of lowest overall cost,
lowest risk and maximum certainty in quality and timing of supplies.The
2 alternative approaches to the supply chain
reverse engeneering and innovation
reverse engeneering define
this is a process that involves a business taking the
product of a competitor that has already been released into the market. The product is taken apart and is then imitated using different materials and for a lower cost.
innovation define
this occurs when a business creates new. products and in doing
so leads the market. Innovation can lead to the development of new products or a new technology.
technology define
the design, construction and /or application of innovative devices, methods and machinery to operation processes.
examples of administrative technology
Gantt charts, CPA, laptops, phones
examples of operational technology
machinery, equipment, CAD, CAM, CIM
technology +
- efficiency
- decrease in lead times - comp.adv.
- decrease in LRAC - less labour needed
technology -
- retraining of staff
- redundancy costs
- expensive in the shortrun
- not as ethical as labour
quality expectations define
how well designed, made and functional goods are. it is also the overall degree of competence with which services are organised and delivered
quality expectations of goods (3)
- quality of design - matrials used etc.
- durability - how reliable it is
- fitness for purpose - does it do what it is intended to do
quality expectations of services (3)
- professionalism
- reliability
- customisation
cost based competition define
determines break even point then applies strategies to create cost advantages over competitors
2 types of costs
- fixed costs
- variable costs
government policies define
source of change for businesses, they can become legal and regulations
types of government policies
company tax, interest rates, GST
legal regulation
a business must comply with the laws , called ‘compliance cost’
environmental sustainability
business operations should be shaped around practices that consume resources today without compromising access to those resources for future generations
2 aspects of enviornmental sustainability
- sustainable use of renewable resources
- reduction in the use of non-renewable resources
CSR define
refers to open and accountable
business actions based on respect for people, community\society and the
environment. It involves businesses doing more than just complying with
laws and regulations. CSR places value on financial returns (profits) as well
as social responsibility and environmental sustainability i.e. businesses
can achieve the “Triple Bottom Line”.
difference between legal compliance and ethical responsibility
ethical responsibility means a business takes its practices further than just legal compliance, businesses dont have to do this by law but it can increase profit in the longrun , eg. using env. friendly practices,
CSR +
- recycling and reusing can save costs
- positive brand image
- generate sales
CSR -
- expensive to source env. friendly materials
- some customers may not care (waste of money)
- time consuming
what laws do businesses need to comply with
- labour laws
- env. and public health laws
- trade practices laws
- licensing, taxation, accounting
onshore outsourcing
use of domestic businesses as the outsourcing provider
offshore outsourcing
activities in another country, takes advantage of regulatory differences
ethical responsibility define
beyond the law, and broadening social, community and environmental concerns
environmental sustainability
sustainability): involves
businesses using resources to meet the needs of the current generation
without compromising (reducing) the ability of future generations to
meet their needs
difference between env. sustainability and social responsibility
env - evaluates the full impacts on the environment of their operations
social - expand the business and provide greater good for society
inputs define
resources used in the production process: transformed, transforming
transformed inputs (3)
Customers
Information
Materials
input - materials
basic elements: raw materials, intermediate goods
input - information
knowledge gained from research, influences decision making
2 types of information - input (CIM)
external - market reports, stats, ABS
internal - financial reports, KPIS, quality reports
input - customers
become transformed resources when their choices shape inputs. Their desires customer acts as an input, then their desired act as a transformed resource
Customer Relationship Management program (CRM)
systems that businesses use to maintain customer contact
transforming resources (2)
HR and facilities
Human resources - input
staff/employees carry out the operations
Facilities - input
plant and machinery used in the operations processes (non-current assets)
the 4xV’s in the transformation process
Volume, Variation in demand, Variety, Visibility
The influence of Volume (VVVV)
volume - the quanitity
volume flexibility - how quickly the transformation process can adjust to increases or decreases in demand (lead times)
high volume +
- mass produce = economies of scale - cost leadership, comp adv
- reduced lead times - any excess stock can be used to meet increasing demand
- simplification of the production process
high volume -
- resource wastage, cost leadership is compromised
- mass produced = standardised, may not appeal
- mass production can compromise quality
the influence of variety (VVVV)
range of products, also known as ‘mix flexibility’, the greater variety made, the more operations process need to allow for variation
variety +
- recruit a wider range of customers, increasing sales
- spreads out risk, if one product declines, there is more to generate sales
- positive brand image
variety -
- complex production process, not mass, therefore no economies of scale, therefore no cost leadership
- if one product is defective, this may damage brand image
variation in demand (VVVV)
a business being versatile to changes in consumer/market demand due to fashion, trends, economic cycles, innovations etc.
able to respond to variations in demand +
- increasing sales/profits in times of sudden surges
- business can increase prices in increased demand periods
- less wastage of stock
- positive brand image - able to keep up with consumer needs (satisfaction)
able to respond to variations in demand -
- it may be difficult to acquire certain inputs quickly
- if the product is too widely available it may cheapen the brand image, if it is an exclusive brand (predictions of demand need to be accurate)
Visibility (VVVV)
level customer contact or feedback such as reviews, emails, complaints, reports
achieving visibility +
- business can tailor their products to meet preferences - positive brand image, increase in sales , customer satisfaction
- stronger connection with customers, stronger brand loyalty
- makes a business more responsive to changes in demand - enhances brand image
achieving visibility -
business will need to invest more resources into their business , this may compromise cost leadership
- negative reviews may be leaked to the public - negative brand image
sequencing define
the order in which activities in the operations process occur
scheduling
the length of time activities take within the operations process
2 main scheduling tools
- Gantt charts
- Critial Path Analysis