Business Objectives Flashcards
1
Q
What are business objectives?
A
These are the goals the business is trying to achieve to fulfil the vision for the business.
2
Q
What is a mission statement?
A
Statement to help customers understand the business. The best mission statements are short (up to a maximum of 15 words), punchy and clear and don’t use jargon.
3
Q
Strap lines
A
Used by businesses to help marketing and raise customers awareness of what the business is trying to achieve, or known for by its customers. (Slogan)
