Business Objectives

Question 1

Financial

Answer 1

1. Break-even
2. Increase revenue
3. Reduce costs
4. Make profit

Question 2

Reputation

Answer 2

E.g. quality, aloe for money, being ethical, social responsibility, being environmentally friendly

Question 3

Growth

Answer 3

1. Physical expansion
2. Gain investment/ external finance
3. Increased provision
4. Economies of scale
5. Market share

Question 4

Being enterprising

Answer 4

E.g. being your own boss, pursuing your own interests

Question 5

Survival

Answer 5

E.g. trying to survive rather than be focused on finance