Business Objectives Flashcards

1
Q

What are business objectives?

A

Objectives are quantifiable targets or goals to be achieved in a given time frame

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2
Q

What do business objectives include?

A
  • Survival
  • profit maximisation
  • sales maximisation
  • Market share
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3
Q

What is a mission statement?

A

A mission statement is a brief written statement of the purpose of a company or organisation.

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4
Q

Why do businesses set objectives?

A
  • Common sense of purpose
  • Motivate employees
  • Create reward systems
  • Measure and review performance
  • Inform decisions to improve performance
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