business objectives Flashcards
define objectives
a statment of a specific target to be achived it should be smart
what does smart stand for
specific measurable achivable realistic time specific
what are the business objectives
survival
profit
growth
market share
corporate social responsibility
explain survival
many buisness fail in the first or second year of trading so survival is a very important short term objective once they established they can focus on long term objectives
explain profit
they aim to produce and sell the levekl of output were there is the greatest difference between revenue and total cost
explain growth
the business decides to expand its size to increase output may benifit from economies of scale this will reduce the cost of producing each item and help to increase firm competivness revenue and profit
explain market share
as a business grow it may achive large share of the market share often benefit a business in that is help develop dtrong brand image which make it easier to sell
define csr
business taking responsibility for the impact their aCTIVITIES might have on society and the enviorment
pressure group
a group of like minded people that puts the pressure on the business and goverment to change their policies to reach a predetermine objective
why csr become an important objective
the activity of pressure group
the media which create sgreater awarness
the role of terde union
the role of gopverment law
define social enterprise
a business with social objectives that reinvest most of its profit back into the business or into benefiting society at large
what are social enterprise objectives
benifits employee
profit reinvest in the business
relates to the need of community
care of the enviorment
define stake holder
an induvidual or group which has an intrest in the businsess because they are affected by it activities and decisions
what are the 2 types of stake holders
internal stake holders
external stakeholders
what are internal stake holders
owner
manager
employee