business models in digital ecosystems Flashcards
what is disruptive tech?
tech used to fundamentally change the existing business model in an industry. not gradual and leads to sudden osbolescence of traditional business models
what are the main disruptive technologies that are relevant to finance?
fintech - disrupting banking sector. fintechs have advantages of: better use of data/understanding of customers, personalisation, lack of overheads, access to cheap capital as investors want to get involved
cryptocurrencies - aim to meet the attributes of a store of value, unit of account and medium of exchange - to be a form of digital money.
blockchain - reduces risk/cost, increases data security and transaction transparency. blockchain means don’t need centralised banks because can directly complete transactions between parties, increases speeds.
why is it not true that orgs that aren’t already digital have missed their chance?
businesses who have been around for a long time have substantial assets - know how, customers relationships, brands, distribution channels, data - and should look to leverage these, while simply adapting their business model.
what are the three myths of digital disruption?
orgs not already digital have missed their chance
becoming a digital business is an admin task
digital transformation only needs a digital business unit (really, digitisation impacts all employees and transformation needs to be driven by top of org)
what are some emerging trends in the digital world?
internet of me - user-centric experiences, personalisation
outcome economy - customers more attracted to outcomes than products
platform revolution - global platforms becoming easier to establish and cheaper to run. rate of evolution ever increasing
intelligent enterprise - smart data use = high operating efficiency
workforce reimagined - greater use made of smart machines, man and machine to work together for better outcomes
what three steps should a business take to rethink its model in the face of disruption?
innovate on the periphery - don’t disrupt core business but focus on new produces/services/segments aligned with disruptive trends. try and integrate into the ecosystem by leveraging external resources
hire digital-savvy individuals - hire hacking teams to attack core processes. can defeat and disrupt company before rivals can
copy successful firms - most holistic approach, establish internal accelerating lab to focus on big ideas or fast track partnering programs with accelerators
what are two main challengers for innovators in terms of business model?
the model that has served them for decades has been disrupted and no longer works as desired
all attempts to create a new viable business model for the digital age must further disrupt existing business or won’t be successful
what approaches does the WEF say companies should adopt to respond to disruption?
build: new models maybe best route when opportunity related to company’s core business. max control, min cost, can create and develop through internal R&D
buy: when strategic imperative to own market. may be needed if right talent not available/new opportunity not very related to current model. ideal when startup gaining traction but not yet mkt leader. achieve synergies.
partner: learn about other models, sensible when wanting to learn about new opportunities with options to acquire in future. partnering expected to play important role in digital transformation of mkt players
invest: allow established company to connect with right skills/capabilities. mitigates risk of failure to integrate when partnering/buying. external startups therefore less constrained by competition with core business.
Incubate: closer relationship to funding company, deploy corporate internal capabilities. outline clear strategy and vision.
what are the 5 successful WEF digital operating models? what do they have in common?
customer centric
extra frugal
data powered
skynet
open and liquid
all replace rigid approaches to tech/data/processes with flexibility and encourage open culture to innovation and interaction with customers and partners
what is the customer centric digital business model?
make customers lives easier, emphasise front office. works best with client first culture and decentralised structure
what is the extra frugal digital business model?
less is more culture, standardised organisational structure. optimise manufacturing/supply/support processes. can provide high-quality service at low cost. e.g. whatsapp - bought by facebook with 450mil users but just 35 engineers
what is the data powered digital business model?
built around prowess in analytics and software intelligence. data-powered companies have agile culture focused on innovation through empirical experimentation, e.g. google and netflix
what is the skynet digital business model?
makes intensive use of machines to increase productivity and flexibility in production. pioneered by amazon, characterised by engineer-led culture dedicated to automation
what is the open and liquid digital business model?
looks outward, create an ecosystem that can enrich customer proposition. built around a sharing customer, all processes in orgs of this kind are characterised by constant flow of dialog with outside world, e.g. facebook
what abilities do the C-Suite need to demonstrate to take advantage of a digital move/survive digital disruption?
inspirational leadership - energise, inspire confidence this is right way forward.
competitive edge - get people changing mindsets, adopt inquisitive attitude, invest in training and ensure staff are skilled up.
establish a strategic direction - planning horizons may need shortening/more flexibility, enable rapid responses.
influence external parties - be persuasive and articulate value proposition, as greater uncertainty over outcomes
collaborate - analyse potential ecosystem partners, may have to lobby to enter established ecosystem
business judgement - don’t assume linear supply chain, ecosystem based approach, choose a model that will work
execution - people and tech must work in harmony to produce desired outcomes. execute strategy and manage transformation. consider metrics/benchmarks/BSC use
build talent - identify skills staff will need to demonstrate/to manage training. new roles may be needed