Business modelling

Question 1

Steps in business modelling

Answer 1

1. Start-up
2. Grow-up
3. Scale-up
4. Set-up

Question 2

What is the driving-wheel-model?

Answer 2

Markt Finances Idea with Team in the middle

Question 3

What is the golden circle?

Answer 3

Ask Why, How, What to start a succesful business

Question 4

5 principles of a lean start-up

Answer 4

1. Entrepreneurs are everywhere
2. Entrepreneurship is leadership
3. Validated learning
4. Innovative accounting
5. Build - measure - learn

Question 5

Phases in content marketing

Answer 5

1. Awareness: create awareness for the potential customer
2. Research: (make him) do research
3. Analysis of the gathered data
4. Comparison of the different alternatives
5. Buying & Telling

Question 6

Interviews: learn from customers, Two main assumptions:

Answer 6

A. The value hypothesis -> problem interview
B. The growth hypothesis -> solution interview

Question 7

BMG implementation, strategy:

Answer 7

1. Strategic planning & control
2. Strategic orientation
3. Growth strategy -> Ansoff
4. Segmentation
5. Targeting
6. Positioning
7. Stakeholder analysis

Question 8

Business models:

Answer 8

Direct business model: from non-paying visitor to satisfied customer
Multi-sided business model: customers and users e.g. Google
Marketplace business model: from non-paying sellers and non-paying buyers to satisfied sellers and satisfied buyer, e.g. Airbnb