Business Model Canvas Flashcards
How to differentiate customer segments:
- Distribution channels
- Types of reltionships
- Profitabilities
- Willingnes to pay
Possible foci for segmentation:
- Mass markets
- Niche markets
- Segmented markets
- Diversified markets
- Multi-sided markets
Business models focused on …. don’t distinguish between different customer segments.
Mass markets
Business models targeting …. cater to specific, specialized customer segments.
Niche markets
Some business models distinguish between …. with slightly different needs and problems.
Market segments (Segmented market)
An organization with a …. business model serves two unrelated customer segments with very different needs and problems.
Diversified customer (Diversified market)
…. link two or more distinct but inter-dependent groups of customers, one side is often subsidized.
Multi-sided markets
The …. building block describes the bundle of products and services that create value for a specific customer segment.
Value propositions
…. is an aggregation, or bundle, of benefits that a company offers customers.
Value proposition
The …. building block describes how a company communicates with and reaches its customer segments to deliver a value proposition.
Channels
