Business model canvas Flashcards
Key Partners?
Third parties that are drawn on to deliver value to customers.
eg who are the key suppliers?
what are the resources required from those partners?
Key activities?
Actions that must be undertaken to deliver value to customers
do we need new products or services? research or development? do we need new distribution relationships or marketing activities?
Key resources
What we need to deliver value to customers
What physical resources are needed? What non physical (eg tech, relationships)
Value proposition (twofold)
the benefit we will deliver
and the pain point to be eliminated/resolved
Customer relationships
what type of relationships do we need to have?
what do customers expect of us?
what are the costs marketing distributions etc associated with the relationship
Customer segments
the customer personas that we have a relationship with and deliver value to.
Different products and services appeal to different customers.
Run the business effectively, you must intimately understand the customer segment or segments
To what customer personas are you delivering value? attributes of each? products and services delivered to each?
Revenue streams
How much a customer is prepared to pay for the value that we are delivering?
How will those customers pay me?
And how frequently will those customers pay me?
Cost structure
cost driven or value driven?
what is the cost structure?
what are the most expensive activities performed?
Channels
(ways we…)
2 questions
Ways we interact with customers
Ways we deliver products or services to customers
what is the most cost effective way of delivering services to customers?
What is the most cost effective way of interacting with them?