Business Management II Vocabulary M-O Flashcards
The process of accomplishing an organization’s goals
through effectively using its people and resources; business function of
planning, organizing, and controlling of all available resources to achieve
company goals; the team of people who make decisions for the business
Management
Setting up the size of the paper on which you will be typing
Margin
Ranking of the companies by sales volume- 1, 2, 3
positions
Market Position
Control of the market through the government
Market regulations
Gathering, analyzing, and reporting customer
information; the study of consumers’ needs and wants and the way the
seller can best meet them
Market research
Separating a target market and/or
prospective buyers with common characteristics into smaller
groups based on certain parameters
Market segmentation
The portion of the total market potential that each
company expects in relation to its competitors; the percentage of
the total sales volume generated by all companies that compete in
a given market
Market Share
Information obtained
through marketing research
Marketing Information Management
Combination of marketing elements used in the
sale of a particular product
Marketing Mix
A detailed written description of all marketing
goals and activities; a formal, written document that directs a
company’s activities for a specific period of time
Marketing Plan
A visual representation showing the relationship
between two or more variables
Matrix chart
The amount deducted from an
employee’s paycheck for medical benefits
Medical Insurance Premium
The nation’s health care program for the elderly and
disabled
Medicare
An organization with a profit less than 50 million and
less than 1000 employees
Medium Size Business
Memorandum: document sent within a company
(internal), presented in short form
Memo
The capacity to accept multiple forms of
payment
Merchant Services