Business Management AT 2 Flashcards
Define business environment
The surrounding conditions in which the business operates. It can be categorised into two broad categories: internal and external.
Define internal environment
Factors over which the business has some degree of control.
Identify the main elements of the internal environment (EMLL)
Employees: those that work for the business.
Managers: people who have responsibility for achieving business objectives.
Locations: where the business is located, accessible to customers.
Legal Business Structure: sole trader, partnership, private or public company.
Define external environment
Factors over which the business has little control.
Identify the two sub categories of an external environment
Operating environment and macro environment.
Define operating environment
The specific outside stakeholders with whom the business interacts in conducting its business. Occasionally called the task environment.
Identify the 4 main stakeholders
(CCSS)
Customers: people who purchase the goods and services.
Competitors: other businesses who produce and sell rival or competing goods.
Suppliers: businesses or individuals that supply materials and other resources.
Special interest group: unions, lobby groups, business associations.
Define macro environment
The broad conditions and trends in the economy and society within which a business operates.
Identify the main factors of a macro environment (LESTGC)
Legal and government regulations: laws and regulations that impact on operations.
Societal attitudes: behaviours, tastes, lifestyles, attitudes.
Economic conditions : taxes, wages, unemployment, interest rates, inflation.
Technological considerations : growing use of tools, techniques or systems.
Global issues : world wide markets and their impact.
Corporate Social Responsibility issues : consider the broader social welfare of the community.
Explain the relationship between the internal and external environment
External environment has a much greater degree of influence on the internal environment of a business than the internal environment has on the external environment.
However, businesses can have an impact on the various aspects of their operating environment and can even affect the macro environment to a small degree.
Identify factors from internal that can affect external
Customers - the way products are marketed can affect a business’ customers. smartphones and social media applications have changed the way people think of an item (others who have good or bad reviews).
Suppliers - implement supplier policies to ensure that suppliers source their raw materials in accordance with the values of the business.
Competitors - competing businesses will usually respond to each other’s behaviour. an example is if a business lowers their prices, the competing business will do the same to retain its share in the market.
Identify the unincorporated legal business structures
Sole trader and partnership.
Identify the incorporated legal business structures.
Private and public company.
Define business entity
Organisation that exists separately to its owner in order to produce and sell goods and services.
Define incorporated legal business structure
An incorporated business has its own separate legal existence. Regardless of what happens to
individual owners (shareholders) of the company, the business can continue to operate.
Limited liability – private company, public company.
When the business is a separate legal entity from its owners.
Define unincorporated legal business structure
An unincorporated business has no separate legal existence from its owner(s). The most common legal structure for businesses in Australia is the unincorporated enterprise, because this structure is the easiest and cheapest to establish.
Unlimited liability – sole trader, partnership.
When the business owner is personally responsible for all the debts of the business.
Define sole trader
A business owned and operated by one person.
A sole trader is not regarded as a separate legal entity - that is, the owner and the business are regarded as the same. This means that if the business is sued, then the owner is sued.
Unlimited liability: when the business owner is personally responsible for all the debts of the business.
An example is people who sell handmade/second-hand items at Sunday markets/farmers’ markets.
Advantages of a sole trader
Complete control
Owner’s right to keep all profits
Less government regulation.
Disadvantages of a sole trader
Personal (unlimited) liability for business debts
Difficult to operate if sick
Burden of management.
Factors to consider for sole trader
Is the owner prepared to risk the unlimited liability of operating their business?
Will the owner have enough finances, skills and expertise to establish and grow the business?
Is the owner prepared to take complete responsibility of the business in exchange for complete control and the right to keep all profits?
Does the lower cost of establishing and maintain business as a sole trader outweigh the benefits of incorporation?
Define partnership
An unincorporated business structure with a minimum of two and maximum of 20 owners.
Similar to sole trader, as unlimited liability still exists and not a separate legal entity.
A partnership can be made verbally or in writing, or by implication (i.e. if two people set up a business together without a legally binding partnership agreement).
A written partnership agreement is not compulsory, but it is certainly worthwhile if disputes arise.
Silent partner - one who contributes financially to a business but takes no part in the running of a business.
Advantages of partnership
Minimal government regulation
On death of one partner, business can keep going
No taxes on business profits, only on personal income.
Disadvantages of partnership
Liability for all debts, including partner’s debts, even before the partnership has begun
Difficulty in finding a suitable partner
Divided loyalty and authority
Factors to consider for partnership
Are the owners prepared to risk the unlimited liability of operating their business?
Will the prospective partners have enough finances, skills and expertise to establish and grow the business?
Do the individuals believe that their prospective partners will act in the best
interests of the business?
Is each individual certain that their prospective partners will not expose them to personal debts?
Can the prospective partners foresee disputes arising due to a clash of personalities or opinions?
Define incorporation
Incorporation refers to the process that companies go through to become a separate legal entity from the owner/s.
As a business grows it may change its ownership structure to that of a company (incorporation).
Leads to Limited liability: When the shareholders of a company cannot be held personally responsible for the debts of the business
The letters ‘Ltd’ signify that a business is a company that has limited liability. A company can be organised as either a proprietary (private) or public company.
Define private company
An incorporated business with a minimum of one shareholder and a maximum of 50 non-employee shareholders.
Tend to be medium sized, family owned businesses.
Shares in this type of business are only offered by the business to those they wish to have as a part owner.
A shareholder can only sell their share to someone approved by the directors.
It is not listed, bought or sold on the stock exchange.
These companies will have “Pty Ltd” after their name.
Examples of proprietary companies include small businesses such as, a local grocery store, a local clothes store, a freelance graphic designer agency.
Define public company
The shares for publicly listed Australian companies are listed on the Australian Stock Exchange (ASX).
The general public may buy and sell shares in these companies.
Most public companies are large, E.g. Telstra, BHP, Woolworths, NAB.
Attributes of a public company
A minimum of 5 shareholders with no maximum number.
No restrictions on the transfer of shares or raising of money from the public via share offers.
A requirement to issue a prospectus when selling its shares for the first time.
A minimum requirement of three directors (of who two must live in Australia).
The word ‘Limited’ or ‘Ltd’ in its name.
A requirement to publish its audited financial accounts each year – called the annual report.
Advantages of company business ownership
Easier to attract public finance
Limited liability (separate legal entity)
Experienced management (board of directors).
Disadvantages of company business ownership
Cost of formation
Double taxation (company and personal)
Requirement to publish an annual report of audited accounts
Factors to consider for public company
Does the owner need the extra legal security offered by limited liability?
Will the business need public finance, as is possible with a public company?
Will the owners be willing to relinquish control of the company to unknown
investors by going public?
Is it worth the extra costs associated with establishing a company and preparing separate yearly tax returns?
Define business model
The way in which the business will run its operations to generate a profit.
The business model arises in the earliest stages of planning for a business, however, as a business grows the business model may need to be altered to reflect the change.
Elements to consider
What is the main goal of the business?
What types of goods or services will the business offer?
How will the business sell these goods/services?
Who are the target customers?
What types of cost will the business expect to incur?
Will a new business be established or will a franchise agreement be entered into?
Identify the 5 main types of business model (BODIF)
Bricks and mortar, Online, Direct to consumer business, Import and export and Franchise.
Define online business
They exist solely on the internet, with a small number of offices to support their online presence.
Examples are netflix, amazon, facebook and shein.
Advantages of online business
Online businesses are able to reach customers across the globe via the internet.
They also avoid many of the expenses associated with having a physical store, such as rent and wages for shop staff.
Disadvantages of online business
Customers are not able to physically see, touch or try an item before purchasing it.
Some online businesses may expose customers to the risk of credit card theft when making payments online.
Define bricks and mortar
Bricks and mortar is a term that refers to businesses that have a physical location, such as a store in a shopping centre.
The most traditional and common business model for many of the biggest retail, manufacturing and wholesale businesses in the world.
Nowadays, many traditional bricks and mortar businesses have adapted into bricks and click, to establish an online presence to complement their physical stores.
Examples are jb hi fi, kmart, target and woolworths.
Advantages of brick and mortar
Offer face-to-face customer interaction
Provide security that comes with being able to physically inspect or test goods prior to purchase.
Disadvantages of brick and mortar
Costs are much higher
Little competitive advantage on price
Define direct to consumer business
DTC are businesses that sell their products directly to consumers without any intermediaries, such as retailers or wholesalers.
Examples are Blue Apron and BarkBox.
Advantages and disadvantages of direct to consumer business
Advantages:
A strong focus on and connection with their customer – to build customer loyalty
Lower costs – competitive advantage in price
Disadvantages:
Time consuming and less efficient than selling to retailers that specialise in selling
Cybersecurity and data protection
Define franchise and define franchisor and franchisee
An agreement whereby the franchisor grants the franchisee the rights to use its business
name and distribute its goods/services.
The franchisor – the business that owns the rights, eg McDonald’s – provides their
name, advertising, method of doing business, training methods etc.
The franchisee – the person who purchases the business – provides setup money,
labour, operates the franchise and agrees to abide by the agreement.
Examples are McDonalds and Gongcha.
Advantages and disadvantages of franchise
Advantages:
Less problems of starting a new business
Higher success rate
Well-known brand name and tested formula and operating pattern
Disadvantages:
Little scope for making independent decisions as the franchisor has control over much of the operations
Forgoing the possibility of expanding an original brand as a franchisor