Business Management Flashcards

1
Q

features of effective management

A

Interpersonal: Interacting and working with people inside and outside of the business.
Informational: Gathering and disseminating information about what is happening inside and outside of the business.
Decisional: Solving problems and making choices as to the ‘best’ or the most appropriate course of action of the business.

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2
Q

Skills of management

A
Interpersonal skills
Dispute Resolution
Strategic thinking
Vision
Flexibility and Adaptability to change
Complex problem solving and decision making
Communication skills
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3
Q

smart goals

A
Specific
Measurable
Achievable
Realistic
Time bound
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4
Q

Business goals

A
Ms GEPSS
Profit Maximisation
Increasing Market Share
Growth
Share price Maximisation
Social/Ethical Goals
Environmental Goals
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5
Q

achieving the goals;
financial
non-financial
personal

A
  • Financial goals i.e. increasing sales, increasing market share, maximising growth, improving share price
  • Non-financial goals i.e. social and environmental goals. ‘Give back to the community’. Has the effect of not only fulfilling a business’s responsibility of social justice but also enhancing their reputation within the community.
  • personal; May include self-satisfaction, reaching a particular level of business, following a career path etc.
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6
Q

staff involvemement in achieving goals

Innovation

A
  • The innovative activities of staff are often referred to as the entrepreneurship within the business.
  • However, if a business is to grow and to maintain its competitive advantage, then staff must be encouraged and given the opportunity to be innovative.
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7
Q

staff involvemement in achieving goals

mentoring

A
  • Mentoring is normally done by tutoring, coaching and modelling of acceptable behaviour. Most importantly, though, a mentor acts as a role model.
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8
Q

staff involvement in achieving goals

motivation

A
  • Refers to the individual, internal process that directs, energises and sustains a person’s behaviour.
  • Motivation is what drives a person to behave a certain way or to achieve a certain goal
  • Motivation examples could be business, rewards, deadlines, effective communication, employee
    interest by managers or even punishments
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9
Q

staff involvement in achieving goals

training

A
  • Employee training generally refers to the process of teaching staff how to perform their job more efficiently and effectively by boosting their knowledge and skills.
  • teaching them specific skills, allows existing employees to continually upgrade their skills with the aim of developing multi-skilled employees.
  • The goal is to improve employee productivity. Informal and formal job training exists. 

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10
Q

Scientific Management Approach

A
	Top down power and authority
	Long chain of command
	Narrow span of control
autocratic
planning, organising and controlling
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11
Q

Behavioural Theories

A

leading, motivating and communicating
democratic
teamwork/sharing of roles = centre

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12
Q

contingency approach

A

adapting to changing circumstances
combination of scientific and behavioural theory
 Understanding that there is not one best way to manage a business
 Designing jobs to fit the circumstances of the worker and business environment
 Managers extract the most useful ideas and practices to suit their business’ present requirements

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13
Q

operations - Goods and services

A
  • Operations management is about producing goods and/or services based on business goals
  • Operations management function has considerable influence on the quality, cost and availability of ab business’s goods and/or services.
  • Operations management is responsible for transforming inputs into outputs.
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14
Q

operations - production process

A

inputs, processes/transformation, outputs

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15
Q

operations - quality management

A

quality control - checking of at various points in production process
quality assurance - Use of a system where a business achieves set standards in production
TQM - Ongoing, business-wide commitment to excellence that is applied to every aspect of the business’ operation. Approaches may include: employee empowerment, continuous improvement and improved customer focus

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16
Q

Marketing - objectives

A

primary objectives of marketing are increased sales revenue AND market share.

17
Q

marketing - approaches

A

niche - business targets a small specialised segment of the market and tailor their products
or
mass - business targets the whole market where all customers are believed to have the same needs and characteristics

18
Q

marketing - target market

A

group of customers the business is aiming to reach, inform, persuade and satisfy with their marketing mix

In order to select a target market, the total market can be divided or segmented by common characteristics such as:
 Demographic features; geographical location
 Use of the product
 Social status.

19
Q

marketing - The Marketing Mix 7 P’s

A
	PRODUCT
	PRICE
	PROMOTION
	PLACE
	PEOPLE, PROCESS AND PHYSICAL EVIDENCE
20
Q

marketing - positioning

A
Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors.
This is constantly developed by:
	Premium/high-end		
	Cutting-edge
	Affordable/Accessible	
	Specialist
21
Q

marketing - product strategies

A

Techniques by which a business emphasises the tangible and intangible benefits through the product itself.

 Branding - logos, colour schemes,
 Packaging - to attract, inform and persuade customers. appeal to the target market, build on brand and reinforce the positioning of the product/business.

22
Q

marketing - long term pricing

Cost based
market bases
competition
value-based

A

 Cost-based pricing: setting prices in relation to how much it costs to make the product. A profit margin (% above the cost) will then be decided upon and added. (Ikea)
 Market-based pricing: setting prices using the market forces of supply and demand. In times of low supply/high demand; price = high. high supply/low demand; price = lower. (groceries)
 Competition-based pricing: Using the price of competitors prices as a guide i.e. Set them the same, above or below competitors. (Woolworths, Officeworks etc)
 Value-based pricing: Setting a price based on customer perception rather than costs. This perception may come from the level of service, environmental and social credentials or status. (Cars)

23
Q

marketing - short term tactics

penetration
market skimming
loss leaders
price points

A

 Penetration pricing: start with a very low price which is raised over time. usually used to enter into the market or to increase market share. (Spotify subscription)
 Market skimming: start with a high initial price which is then reduced over time. It is usually used when there is no competition in the market and to reinforce the exclusivity/quality of a product. (Apple products)
 Loss leaders: selling a product(s) at a loss in order to attract people into the shop in hope they will buy other products. (Supermarkets, fast food)
 Price points: selling a range of products at fixed price levels (entry level, intermediate and high-end) to appeal to multiple target markets.

24
Q

Marketing - discounts

A

 Cash
 Bulk
 End of season/financial year

25
Q

marketing - Credit terms or policy

A

• Generous credit terms such as
 Interest free periods
 Repayment options
 Afterpay/zippay etc