Business Management Flashcards
Define management
process of coordinating and integrating business activities and resources to achieve the goals of a business.
3 roles of management
interpersonal, informational & decisional
6 skills of management
interpersonal, dispute resolution, strategic thinking, vision, flexibility & adaptability to change, problem-solving + decision making
6 steps to achieving business goals
profit maximisation, market share, growth, share price, social, environmental
3 management approaches
classical, behavioural, contingency
Principles of classical approach
- Specialisation
- Tight supervision/control by management
- Financial incentives to increase output
- People aren’t important, task is important
Principles of behavioural approach
- Focused on people (employees)
- Success = employee’s behaviour
- Managers need to understand, work collaboratively and value employees so they work harder
Principles of contingency approach
- Flexible and uses strategies that suit the business
- Accepts that there is not one best way to manage a business
4 key business functions
operations, marketing, finance, HR
Managers are responsible for…
Inputs - Transformation - Outputs
Examples of transformed resources
Raw materials, information, customers, unfinished goods
Examples of transforming resources
Machinery, facilities and labour
What is quality management?
Involves activities to plan, organise and control operations activities to ensure outputs produced meet customer expectations
3 features of quality
durability, functionality, efficiency
What is quality control?
Inspections to check for problems and then fix them
Positives of quality control
- Being able to hand over a flawless product
- Check for faults and defects
Limitations of quality control
- Time
- Cost of testing goods and inspectors
- Requires staff training
What is quality assurance?
Implementing a system to ensure standards are achieved in production.
Positives of quality assurance
- Certified individual system
- Positive reputation
- Ensures product isn’t faulty
Limitations of quality assurance
- Training staff (cost and time)
- Cost of certification
What is total quality management?
A commitment to excellence and continual improvement.
What is marketing?
activities to communicate with consumers and turn potential sales into actual sales
Approaches to marketing
mass and niche
4 common characteristics of target market
- Demographic features
- Geographical location
- Use of product
- Social status
7 key areas of the marketing mix
- Product
- Price
- Promotion
- Place
- People
- Process
- Physical evidence
Ways of positioning
- Premium/high-end
- Affordable/accessible
- Specialist
- Cutting edge
What is positioning?
the place the brand occupies in the minds of customers.
Examples of branding.
logos, colour scheme, business name
4 pricing strategies
cost based, market based, competition based, value based.
Cost based strategy
Setting prices in relation to how much it costs to make the product
Market based strategy
Setting prices using the market forces of supply + demand
Competition based strategy
Using the price of competitors as a guide
Value based strategy
Setting a price based on customer perception rather than costs level of service, environmental + social credentials or status.
Penetration pricing
Start with a low price which is raised overtime
Market skimming
Start with a high initial price which is then reduced overtime.
Loss leaders
Selling a product at a loss in order to attract people into the shop to buy other products.
Price points
Selling a range of products at fixed price levels to appeal to multiple target markets.
Types of discounts
- Cash
- Bulk
- End of season/financial year
Objectives of promotional strategies
- Creating brand and business awareness
- Informing and reminding customers about the business
- Persuading customers to buy products