business life cycle Flashcards
define the seed stage
the beginning of the business, when it is just an idea
define the start-up stage
the idea is developed into products/services needed in the market
define the growth stage
the business is either expanding into new markets or establishing its presence.
define the maturity stage
the business is experiencing slower growth and stable yearly profits.
define the post-maturity stage
the business will either be in a steady state, decline, ceasation or renewal and will need to be dealt with accordingly
what are the four possible outcomes in post-maturity
steady state
decline
ceasation
renewal
characteristics of the maturity stage
slowed growth and market share (longest stage)
increased competition
invest in new products– cutting costs
characteristics of growth stage
rapid growth
establishing customer base/loyalty
paying back loans
bulk buying to decrease costs
characteristics of start-up stage
riskiest stage
must create necessary cash-flow