Business Key Terms // Amber Flashcards
A business which sells (or supplies) products to another business.
Supplier
Any person or organisation which buys or is supplied with a product or by a business.
Customer
The person who ultimately uses (or consumes) a product.
Consumer
Value for money
Disability access
Good quality
Safe environment
Customer Needs
The gathering of new information which has not been collected before. E.g Survey, focus group, interview
Primary (or field) Research
Research involving asking questions of people or organisations.
Survey
Those who provide data for a survey usually by answering questions in a questionnaire or interview.
Respondents
A list of questions to be answered by respondents, designed to gather information about consumers’ tastes.
Questionnaire
In market research, a group of people brought together to answer questions and discuss a product, brand or issue.
Focus Group
Information that has already been gathered e.g sales records, government statistics, newspaper articles
Secondary (or desk) Research
Information about opinions, judgements and attitudes. E.g interviews, focus groups, questionnaires
Qualitative Data
Data that can be expressed as numbers and can be statistically analysed. E.g survey, sales data
Quantitative Data
Part of a market that contains a group of buyers with similar buying habits, such as age or income.
Market Segment
When the price is very important in the decision about whether or not to buy.
Price Sensitive
A diagram that shows the range of possible positions for two features of a product, such as low to high price and low to high quality.
Market Map (Perceptual Map or Positioning Map)
Occurs when no business is currently serving the needs of customers for a particular product.
Gap In The Market
A group of similar products made by a business like a number of different soap products.
Product Range
A named product which customers see as being different from other products and which they can associate or identify with.
Brand
The increase worth that a business creates for a product; it is the difference between what a business pays to its suppliers and the price that is able to charge for the product/ service.
Added Value
A characteristic of a product that make it different from other similar products being sold in the market such as design, quality or image.
Unique selling point or USP
The right given by one business to another to sell goods or services using its name.
Franchise
A business that agrees to manufacture, distribute or provide a branded product, under licence by a franchisor.
Franchisee
The business that gives franchisees the right to sell its product, in return for a fixed sum of money or a royalty payment.
Franchisor
A person who owns and runs their own business and takes risks.
Entrepreneur
A willingness by an individual or a business to take risks, show initiative and undertake new ventures.
Enterprise
Physical, tangible products like a car, a pair of scissors or a television set.
Goods
Non-physical, intangible products like a taxi journey, a haircut or a television programme.
Services
An advantage a business has that enable it to perform better than its rivals in the market and which is both distinctive and defensible.
Competitive Advantage
Thinking differently to try and find new and unexpected ideas.
Lateral Thinking
A technique of creative thinking where participants are encourage to think of as many ideas as possible about an issue or a problem.
Blue Skies Thinking
The discovery of new processes and potential new products, typically after a period of research.
Invention
The process of transforming inventions into products that can be sold to customers.
Innovation
Right of ownership of an invention or process when it is registered with the government.
Patent
Legal ownership of material such as books, music and films which prevents these being copied by others.
CopyRight