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Business in English > Business in English 1 > Flashcards

Business in English 1 Flashcards

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Proverbs and Idioms flashcards
1
Q

Developmental stages of cultural maturity

A
  1. impulsive
  2. self-protective
  3. conformist
  4. conscientious
  5. autnomous
  6. integrated
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2
Q

What are the three decision making alternatives?

A
  • autocratic (allein)
  • consultative (Hilfe)
  • group (gemeinsam)
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3
Q

The four-step decision making process

A
  1. describe the situation
  2. list possibilities
  3. choose selection criteria
  4. act after agreement
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4
Q

What is change management?

A
  • basic tools or structures intended to keep any change effort under control

goal: minimize distractions and impacts of the change

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5
Q

change management process

A
  1. vision creation
  2. analysis of current state
  3. definition of desired state
  4. identification of barriers
  5. planning of measures
  6. testing of measures
  7. execution and monitoring
  8. maintaining learning
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6
Q

market-related tasks of marketing management

A
  • definition and identification of markets or target groups
  • the analysis and stimulation of the motivation to buy
  • the design and positioning of products
  • communication with customers and stakeholders
  • the physical distribution of goods
  • the initiation of purchase transactions
  • the implementation of customers service
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7
Q

the five stages of the consumer buying process

A
  1. problem recognition
  2. information seeking
  3. evaluation of alternatives
  4. purchase decision
  5. postpurchase evaluation
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8
Q

describe the function of market research

A
  • specific area of marketing
  • informs businesses about things consumers need
  • how to design products
  • how to advertise for those products
  • what consumers might want in the future
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9
Q

four main approaches to segmentation

A
  1. demographics: age and gender
  2. geography: village or city
  3. psychographics: lifestyle
  4. behavioral characteritics: brand-loyality
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10
Q

3 categories of consumer products based on buyer behavior

A
  1. convenience goods and services
  2. shopping goods and services
  3. specialty goods and services
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11
Q

What are the four product cycle stages?

A
  1. introduction
  2. growth
  3. marturity
  4. decline
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12
Q

Describe penetration pricing

A
  • starting with a low price and then start to raise the price along the time

Example: new products in the department food

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13
Q

direct and indirect distribution

A
  1. direct: consumer buys the product from the producer
  2. indirect: the whole saler buys the products from the producer. Then the retailers buy the products from the whole saler. And the consumer buys the products from the retailer.
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14
Q

forms of advertising

A
  • print
  • television and cinema
  • radio
  • outdoor
  • internet
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15
Q

tools for direct marketing

A
  • direct mail and catalogs
  • broadcast media and teleshopping
  • print
  • telemarketing e.g. phone calls
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16
Q

Describe price skimming

A
  • starting with a high price and then lower the price along the time

Example: Smart phones

17
Q

What are the benefits of public relations?

A
  • credibility and image building
  • low cost
  • less clutter (compared to advertising)
  • ability to reach specific groups
18
Q

the marketing management process

A
  1. marketing analysis
  2. strategic marketing
  3. marketing mix
  4. implementation and control
19
Q

What is a primary process?

A
  • the first category of business processes
  • generate an external benefit for the customer
  • customer pays for (utilization or purchasing price)
20
Q

What is the secondary process?

A
  • second category of business processes
  • no external customer
  • provide support services for the primary process
  • adds no value for the company
21
Q

What instruments are available for analyzing and designing business processes?

A
  • flowchart
  • draft sequence plan
  • sequence plan forms
22
Q

What does reengineering mean?

A
  • the radical re-orientation and re-design of companies and/or processes
  • ‘from scratches’ in order to re-adapt to a new set of environmental conditions
  • all processes and the business performances of a company are created new
23
Q

What is lean management?

A

is a management style that creates better processes throug:

  1. elimination of non-value added activities
  2. eliminating work in process and inventory
  3. increasing productive flexibility
  4. speed of employees and equipment
24
Q

What are networks?

A
  • group of people which work together
  • they exchange informations, contacts, experience
  • thus building a complex system of interactions
25
Q

What factors could threaten the successful, process-oriented organization of a company?

A
  • resistance to change
  • flexibility is required to get dynamic answers to a changing world
  • people should be able and willing to communicate across divisional and professional lines
26
Q

What parameters must be considered when implementing process-oriented organization concepts?

A
  • hard facts: organisational structure must be designed to fulfil process orientation
  • soft facts: employees must be prepared for this change
27
Q

Why does the Balanced Scorecard represent a system of management?

A
  • impacts the entire planning, control and examining process
  • by combining the control factors
  • it’s a multidimensional view on financial symptoms with the underlying causes
28
Q

What are the four perspectives of the BSC?

A
  1. financial perspective
  2. customer perspective
  3. learning and development
  4. internal processes
29
Q

The process of a BSC

A
  1. Clarifivation of vision and strategy (e.g. SWOT)
  2. Communication of strategic goals and measures (e.g. MBO–> top down, understanding and acceptance BSC)
  3. Planning of goals and strategic initiatives
  4. Improvement of strategic feedback and learning
30
Q

How are the four perspectives of the BSC linked?

A

financial perspectiv—–> ROCE

customer perspective—-> customer loyality

punctual delivery

internal perspective process process

quality run time

learning and development staff knowledge

perspective

31
Q
A

Business in English (1 decks)

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