Business Growth and Decline Flashcards
Question: What are the four main stages of the business life cycle?
Answer: The business life cycle consists of four main stages: Establishment, Growth, Maturity, and Post-Maturity, which includes Renewal, Steady State, and Decline leading to Cessation.
Question: Describe the Establishment stage of the business life cycle.
Answer: The Establishment stage is the startup phase of a business. Challenges include developing a customer base and cash flow, while strategies often involve refining the business concept, obtaining funding, and building a strong foundation.
Question: What characterizes the Growth stage of the business life cycle?
(Rapid expansion and increasing profits)
Answer: During the Growth stage, businesses experience rapid expansion and increasing profits. Challenges may involve managing increased demand and competition. Strategies focus on scaling operations, building brand awareness, and expanding market share.
Question: Outline the Maturity stage of the business life cycle. (Talk about market and the challenges)
Answer: In the Maturity stage, businesses have a stable market presence and revenue growth stabilizes. Challenges include market saturation and potential decline. Strategies revolve around diversifying products/services, optimizing operations, and maintaining customer loyalty.
Question: Explain the Post-Maturity stage of the business life cycle.
Answer: Post-Maturity is a phase with different paths. Renewal involves adapting to changing markets. Steady State maintains stability but without major growth. Decline leads to decreased profits and the threat of business cessation. Strategies depend on the chosen path.
Question: Describe the characteristics of the “Establishment” phase in a business’s growth.
Answer: In the establishment phase, a business needs a location, staff, and resources. Sales are usually low due to being an unknown business, having no reputation, a small customer base, and high fixed costs.
Question: What are the key characteristics of the “Growth” phase in business?
Answer: The growth phase is characterized by increasing reliable customer base, rising revenue and profit, reputation development, expanding market share, improved resource efficiency leading to cost decreases, and improved cash flow.
Question: Explain the concepts of “Merger” and “Acquisition” in business growth.
(Merger - combine resource to new) (acquisition - business buys business)
Answer: A merger occurs when the owners of two separate businesses combine their resources to form a new organization. An acquisition happens when one business takes control of another by purchasing a controlling interest in it.
Question: Differentiate between “Vertical Integration” and “Horizontal Integration.”
Answer: Vertical integration aims to secure resource supply chains or control distribution networks. Backward vertical integration involves integrating with a supplier, while forward vertical integration involves integrating with a customer. Horizontal integration is when a business acquires or merges with another firm that makes/sells similar products.
Question: Outline the characteristics of the “Maturity” phase in business growth.
Answer: In the maturity phase, cash flows and spending costs stabilize, sales peak and slow down, good relationships with customers are established, and the rate of growth slows down as the market becomes saturated.
Question: What is “Product Differentiation” and how can it benefit a business? (being unique to look different)
Answer: Product differentiation focuses on making a product unique with distinctive features. It helps set a product above its competitors and can lead to increased customer loyalty.
Question: Describe the “Post Maturity” phase and its characteristics.
Answer: In the post-maturity phase, a business experiences renewed growth with increased sales, profits, and expansion. This can be achieved through mergers, takeovers, and the development of new products.
Question: Define the “Steady State” phase in business growth.
Answer: During the steady state phase, a business operates at a consistent level that it has maintained during the maturity phase.
Question: Why does a business enter the “Decline/Cessation” phase?
Answer: A business enters the decline/cessation phase due to factors like aggressive competition, failure to respond to external influences, loss of touch with the target market, and declining sales/profits.
Question: What are some challenges businesses face during the establishment phase?
Answer: Challenges in the establishment phase include high establishment costs, lack of finance, poor business planning, difficulty breaking into the market, and ineffective marketing strategies.