business growth 2.1.1 Flashcards
what is internal/organic growth
when a business expands from within
what is external/inorganic growth
when a business grows by joining another business
what could lead to internal growth
innovation + investment in research and development + adapting to new markets + using technology to your advantage
name disadvantages of investment in research and development
-expensive
- hard to enter the market with a new product
what is a merger
where two businesses become integrated to form one business under joint ownership
what is a takeover
where a business buys another business
how can you expand internally by changing the marketing mix
-opening more physical stores
-increase in product range
-increase in promotional spend
how can businesses expand internally by taking advantage of technology
using e-commerce (buying and selling goods online through websites) and m-commerce (buying and selling goods and services through mobile devices) to develop sales and markets
name two internal sources of finance
-retained profit,selling assets
name two external sources of finance
loan capital,share capital,