business growth 2.1.1 Flashcards

1
Q

what is internal/organic growth

A

when a business expands from within

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2
Q

what is external/inorganic growth

A

when a business grows by joining another business

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3
Q

what could lead to internal growth

A

innovation + investment in research and development + adapting to new markets + using technology to your advantage

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4
Q

name disadvantages of investment in research and development

A

-expensive
- hard to enter the market with a new product

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5
Q

what is a merger

A

where two businesses become integrated to form one business under joint ownership

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6
Q

what is a takeover

A

where a business buys another business

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7
Q

how can you expand internally by changing the marketing mix

A

-opening more physical stores
-increase in product range
-increase in promotional spend

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8
Q

how can businesses expand internally by taking advantage of technology

A

using e-commerce (buying and selling goods online through websites) and m-commerce (buying and selling goods and services through mobile devices) to develop sales and markets

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9
Q

name two internal sources of finance

A

-retained profit,selling assets

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10
Q

name two external sources of finance

A

loan capital,share capital,

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