Business growth Flashcards
How can firms grow?
- Organically
- Externally
What is organic growth?
Organic growth occurs when a business expands in size by opening new stores, branches, functions or plants. It is when a business reinvests its profits or borrows.
What are the advantages of organic growth?
- Less loss of control
- Less risky
- Greater consistency
What are the disadvantages of organic growth?
- Can be slower
- Missed opportunities from acquisitions
- Dissatisfaction from shareholders
What is external growth?
External growth is when a firm merges with or acquires another firm
What is a merger?
A merger is when two or more firms agree to become integrated to form one firm under joint ownership
What is a takeover?
A takeover is when one firm gains control over another and becomes owner
What is horizontal integration?
Horizontal integration is when two firms at the same stage within a process integrate
What are the advantages of horizontal integration?
- The firm can gain monopoly power
- Removal of competition from the market
- Benefit from expertise
What are the disadvantages of horizontal integration?
- Finance required
- Clash of cultures (diseconomies of scale)
- Regulation
What is vertical integration?
Vertical integration is when two firms at different stages within a process integrate
What are the advantages of vertical integration?
- Secure supplier
- Brand recognition
- Gain foothold in a market
What are the disadvantages of vertical integration?
- Finance required
- Clash of culture
- Can impact the focus of the business
What are the types of vertical integration?
- Forward vertical integration
- Backward vertical integration
Define forward vertical integration
When a firm takes over another firm ahead of it in the process