Business Fundamentals 1-3 Flashcards
Why might the demand of a product change so fast overnight?
-Seasonal Factors
-Sales/promotion
-Supply chain issue
-Public/safety concerns
How would the price and supply be affected by a product?
The higher the price, the higher the quantity supplied.
3 examples to demonstrate how businesses respond to consumers needs and wants
-Product development: apples releases newer and newer phones with features based on consumers feedback
-Personalization: Nike allows customers to design their own shoes with colour, design, materials
-Service/support: Amazon has features like one-click order for convenience
Difference between essential goods/services
Goods: goods are physical objects that are supplied that are necessary for living (food, water, clothes etc)
Services: A service supplied for you that you need to live (hospital, government hydro workers etc)
What’s a luxury good/service
Goods: tangible object that you don’t need to survive (car, phone, luxury brands)
Services: Services provided for personal enjoyment (movies, sports, spa)
What’s demand and supply
Demand: people who can buy the product/how the company makes money
Supply: amount of product
2 What factors AFFECT demand
-Price: the cost of a product/service can change depending on the price. Lower prices= increase demand (vice versa)
-Marketing/advertising: effective marketing strategies can create awareness
2 things that CREATE demand
Income levels: the amount of money a person will make affects the target market of the product which creates the demand
Consumer taste: Consumer taste rangers and if your product matches a lot of consumers taste, then the demand will go high
What if Lifestyle advertising
A type of marketing that focuses on creating a connection between a product or service and the consumers lifestyle
How can Lifestyle advertising create unrealistic expectations?
-Selective highlighting: focusing on the best aspects of a product/service and ignoring the downsides
-Exaggerating Benefits: Exaggerating on the benefits and outcomes of a product making it seem more effective than it is
5 Factors that influence consumer behaviour?
Psychological, social, cultural, personal, and economic
What is conspicuous consumption?
A purchase of a good/service for the specific purpose of displaying one’s wealth
4 forms of Business Ownership
Sole Proprietorship, Partnership, Corporation, Co-operative
Sole Proprietorship
You are the business and 100% the owner
Partnership
2 or more owners of the business