Business Forecasting Flashcards
Week 3 & 4
What is the interaction between companies/managers and uncertainty?
- All companies experience some levels of uncertainty
- Reduction in uncertainty helps make better decisions
- Managers wish to predict changes to allow for greater trend prediction so that adequate plans are in place
When is forecasting more accurate?
- Forecasts tend to be better in periods of economic stability, as there is more data to predict this period accurately
- Forecast horizons tend to be higher/more accurate when they are short-term, as little can occur in a smaller timeframe
What is the Hierarchy of Forecasts? Name the order of this
- Hierarchy of Forecasts shows the denominations of forecasts that can be predicted
- Move from national hierarchy to industry to individual firm to product
How best to select a forecasting technique?
- Cost associated with developing the forecasting model compared with its gains
- Complexity of the relationship that are forecasted
- Time period of forecast (LT/ST)
- Time between receiving information and using information
How can you assess the accuracy of a forecast (mathematically) ?
- Forecasting error = (Y - Ŷ)
- Root Mean Square Error (RMSE) = √[1/T Σ(Y - Ŷ)²
- Mean Absolute Deviation (MAD) = 1/T Σ |Y - Ŷ|
What are the two broad types of forecasting techniques?
- Qualitative (Looking for a direction of up/down)
- Quantitative (Uses accurate/exact estimates)
What are some advantages or disadvantages of qualitative forecasting?
- Flexible
- Shows early signals
- It can become complex to track all interactions
- Can be heavily biased
- There is a lack of test of accuracy
What are some examples of Expert Opinion forecasting?
- Personal Insight: An informed individual uses personal/company experience as a basis for expectations
- Panel Consensus: Based on several people’s opinions, the resulting forecast is an amalgamation of their opinions
What is the Delphi Method?
- Developed by RAND Corporation, where forecasts are derived from expert analytics
- Panel receive a series of questions individually and responses are analysed by an independent party
What are Surveys and Opinion Polls? What are some of the advantages and disadvantages?
- Surveys are interview/mailed questions that ask businesses/firms/Govt/individuals about plans
- Quick, cheap and give new ideas
- Can help appeal to consumer tastes
- Sample bias/biased questions
- Could lie
What is a Market experiment? What can be a disadvantage of this?
- Select a test market to design a strategy
- Experiment is designed to test reactions, prices and products
- Risk of losing consumers- so can’t control all factors
What are Barometric Indicators? Give an example of how these can help this
- They are designed to alert businesses about general economic conditions
- Lagging and Leading indicators are slightly out of sync- so leading indicators can be useful for forecasting (but these are still out of sync)
- Confidence board have a list of indicators
- Average working week can show manufacturing output
How is it best to choose accurate Leading indicators?
- Must be accurate
- Must provide adequate lead time
- The lead time should be consistent
- There should be logic in why it predicts the outcome
- The cost/time necessary for data collection should be minimised
How can these indicators be interpreted?
- Composite Indicators
- Diffusion Indicators
What is the difference between Composite and Diffusion Indices?
- Composite Indices: Weighted Average of individual indicators and interpret them in terms of % change
- Diffusion Indices: Measure the individual time series that increases one month to the next