Business EOY Revision Flashcards
What are the two ways that new business ideas come about?
Original ideas and adapting existing ideas
What are the reasons why new business ideas come about?
Changes in what consumers want, obsolescence and changes in technology
What does it mean if a business is dynamic?
Constantly changing and adapting for new customer needs
What are the big risks in making a business?
Business failure, financial loss, lack of security
What are the big rewards in making a business?
Business success, profit, independence
What are the main roles of a business?
To produce goods and services, to meet customer needs and to add value
What are the different ways to add value?
Convenience, branding, quality, design and unique selling points
What are the roles of entrepreneurs?
Manage resources, take risks and to make important decisions
What are the four customer needs?
Price, quality, choice and convenience
What is the importance of identifying and understanding customers?
Generating sales and business survival
What does meeting customer needs usually lead too?
Repeat purchases and loyal customers
What are the purpose of market research?
To identifying customer needs, to identify gaps in the market, to reduce risks and to inform decisions
What are the two types of data?
Qualitative and quantitative
What type of data uses numbers
Quantitative
What type of data uses worded responses?
Qualitative