Business Environment Flashcards
What is business environment?
Business environment refers to sum total of all individuals, institutions and other forces that lie outside a business enterprise but may influence its functioning and performance.
What are the two types of forces in business environment
General forces suggest economic, social, political, legal and technological conditions which indirectly influence all business enterprises.
Specific forces such as investors, customers, competitors, and suppliers influence enterprises directly.
How is business environment interrelated, explain with an example?
Different elements of business environment are closely interrelated.
For example: Growing awareness for healthcare has led to increase in the demand for health foods and health resorts.
Why is business environment complex?
It is complex because it consists of several interrelated elements which keep on changing.
Explain the feature of relativity of business environment with an example.
Business environment is relative concept as it differs from country to country and even from region to region.
Eg: Demand for sarees is quite high in India but almost non-existent in Japan.
Choose the correct option:
Different components of business environment are _____________.
a) interdependent
b) independent
Interdependent
What is environmental scanning?
Environmental scanning is the process by which organisations monitor their relevant environment to identify opportunities and threats affecting the business.
How is first mover advantage a benefit of understanding the environment?
Awareness of environment helps an enterprise to take advantage of early opportunities instead of losing them to competitors.
How does environmental scanning change the perspective of the company towards the customers?
Environmental scanning makes the management sensitive to the changing needs and expectations of consumers.
How does environmental awareness serve as an early warning signal?
Environmental scanning makes firms aware of the impanding threat or crisis so that the firm can take timely actions to minimise the adverse effects.
How does environmental monitoring help in strategy formulation?
Environmental scanning provides relevant information about the business environment. This information serves as the basis for planning and policy making.
How does environmental scanning help the business leaders to cope with the rapid changes in environment?
In order decide the direction in nature of change business leaders need to understand the aspirations of people and other environmental forces through environmental scanning.
How can environmental scanning improve the public image of an enterprise?
A business firm can improve its image by showing that it is sensitive to its environment and responsive to be aspirations of public. Environmental understanding enables business firms to be responsive to the environment.
What are the two dimensions of business environment?
Micro environment - it refers to those internal and external forces that exercise a direct influence on the working and performance of an individual business organisation.
Macro environment- it refers to the general environment or remote environment within which a business firm and forces in its micro environment operate. It does not directly or regularly interact with macro environment.
Another name for micro environment?
Direct section environment or task environment
How does corporate culture influence business organisation?
The values, beliefs and attitudes of the founders and top management of the company exercise a strong influence on what the company stands for, how it does things and what it considered important. When the value system is shared by all members, the organisation is likely to be more successful.
What role does the mission and objectives of the organisation play in making it successful
The business philosophy and purpose of a company guide its priorities, business strategies, product market scope and development process.
What role does the image and brand equity of the company play?
It place significant role in raising finance forming alliances, chosing dealers and suppliers, launching new products and entering foreign markets.
Name some of the external factors of micro environment.
Customers
Competitors
Suppliers
Financiers
Marketing intermediaries (middlemen)
Publics
Another name for macro environment?
Indirect action environment
Which component of macro environment consists of factors and forces concerning means of production and distribution of wealth?
Economic environment
List all components of economic environment.
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Nature of economic system of country
Property rights
Ownership of factors of production
Functioning of price mechanism
Economic planning and annual budgets
Role of public sector
Production relations -
Structural anatomy of the economy
Occupational distribution of labour
Structure of national output
Pattern of capital investment
Composition of trade
Structural equilibrium between different sectors - Organisation and development of the capital market
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Economic policies
Industrial policy
Monetary policy
Fiscal policy
Trade policy - Stage and pace of economic growth in the country
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Economic indices
Gross National product
Per capita income
Rate of savings
Rate of investment
Balance of payments position
Rate of inflation
Tax rates
Interest rates -
Industrial infrastructure
Transportation
Communication
Power -
Market conditions
Degree of competition
What is social environment?
Social environment consists of all social and cultural forces within which business firms operate.