Business english Flashcards
LOYALTY
tendence to buy a particular brand
IMAGE
how familiar people are with the brand
AWARENESS
in marketing, mesure of how well know a brand, firm or producrt is
NAME
the title give to a product by the company that makes it
LAUNCH
the introduction of the product to the market
LIFECYCLE
the lenght of time people continue to buy teh product
RANGE
the set of product made by a company
PLACEMENT
when product are use in films or program
ENDORSEMENT
the use of a well known person to advertise product
MARKET LEADER
the best selling product or brand in a market
MARKET RESEARCH
information about waht consumer want or need
SHARE
the percentage of sales that a company has
MARKET SEGMENT
customers of similar age, income level or social group
CHEK IN
when you move to a desk at a hotel to say you have arrived
FREQUENT FLYER POINTS
is awarded by airlines to reward customer loyalty
