business definitions Flashcards
(36 cards)
market research
gathering info on how customers purchase goods and services and finding their wants and needs.
product oriented
focuses on developing the product
EOS
the reduction in average costs enjoyed by a business as output rises
Distribution
the route a product takes from producer or manufacturer to consumer.
specialisation
specialisation refers to when a business or country focussed on producing just one product or a narrow range of products.
poters generic strategy
porters generic strategies describe the different strategies a business may use in order to gain a competitive advantage over their rivals there are 2 generic strategies either lower costs or differentiation which can be applied to mass or niche markets
Productivity
The output per worker or per machine in a given time
capacity utilisation
the percentage of total capacity that is actually being achieved in a given period.
bus wants to operate at a capacity of 85 - 90%
motivation
factors that stimulate desire and energy in people to be continually interested and committed to their job,role or subject or to make an effort to attain a goal.
market oriented
focuses on target markets wants and needs.
differentiation
making product unique from competitors
market mapping
A visual illustration of how current businesses are preceived in a market.
What are the four elements of the marketing mix.
Price product place promotion
Market segmentation
Grouping together customers but similar characteristics
R&D prototype
First versions of a device From which others are developed
Design mix
creating a product or service that people desire to have that they can afford to buy ot and works reliably
Business plan
the business plan is a document that illustrates the thought process of the start up bus or the future planning of an established business
Sales forecasting
A sales forecast is an attempt to estimate the likely number of products that will be sold by the business or market over a future period
Breakeven
Number of units or customers a business needs to sell so the revenue matches the cost fixed+ variable.There is no profit or no loss.
Stock market floatation
when a ltd becomes a plc by selling its shares publicly on a stock exchange for the public to buy.
Interest
A fee paid for the use of another parties money to the borrower it is the cost of renting cash to the lender the income from lending it
Asset
something valuable than entity own benefits from a has use of it in generating income
Retained profit
profits that are reinvested back into the business rather than paid to shareholders as dividend
overdraft
An agreement with the bank where businesses can make payments from their bank account exceeding the available cash balance