business definitions Flashcards
market research
gathering info on how customers purchase goods and services and finding their wants and needs.
product oriented
focuses on developing the product
EOS
the reduction in average costs enjoyed by a business as output rises
Distribution
the route a product takes from producer or manufacturer to consumer.
specialisation
specialisation refers to when a business or country focussed on producing just one product or a narrow range of products.
poters generic strategy
porters generic strategies describe the different strategies a business may use in order to gain a competitive advantage over their rivals there are 2 generic strategies either lower costs or differentiation which can be applied to mass or niche markets
Productivity
The output per worker or per machine in a given time
capacity utilisation
the percentage of total capacity that is actually being achieved in a given period.
bus wants to operate at a capacity of 85 - 90%
motivation
factors that stimulate desire and energy in people to be continually interested and committed to their job,role or subject or to make an effort to attain a goal.
market oriented
focuses on target markets wants and needs.
differentiation
making product unique from competitors
market mapping
A visual illustration of how current businesses are preceived in a market.
What are the four elements of the marketing mix.
Price product place promotion
Market segmentation
Grouping together customers but similar characteristics
R&D prototype
First versions of a device From which others are developed