Business Chapter 27 Flashcards
1
Q
Global consumer culture
A
A globes culture where social status, valves , and activities are centred on the consumption of goods and services
2
Q
Offshoring
A
Moving jobs to other countries
3
Q
Outsourcing
A
Moving jobs to other organisations
4
Q
Pull factors
A
Factors that entice firms into new markets and the opportunities that business can take advantage of when selling into overseas markets
5
Q
Push factors
A
Factors in the existing market that encourage an organisation to seen international opportunities
6
Q
Risk
A
The probability of a (bad) event happening multiplied by its (negative) impact
7
Q
Saturation (saturated market)
A
The point when most of the customers who want to buy a product already have it, or there is limited remaining opportunity for growth in sales
