Business Case Flashcards
What is the Business case?
it refers to the rationale and arguments supporting and documenting why the company should accept the CSR cause > Carroll and Shebana
What is the importance of the business case
increases chances of csr being accepted
part of good management practice
What are the arguments for the business case and who are they by?
carroll and shebana resources businesses long term interest ward off future government regulation Elkington: triple bottom line
What are the arguments against the business case?
lacks of skills intelligence
friedman: companies should focus only on profit maximising
Csr dilutes the primary purpose of being an organisation (Hayek, 1969)
Examples of the business case being useful
Different industries, countries and different dimensions of CSR all suggest a link can be made between CSR and financial performance
VW: failed emissions tests caused drop in sales in 11 years in 2016 (trotman, 2016)
BP met its targets for greenhouse emissions at twice the rate specified - the company operationally saved 250m dollars
Examples to support: and name three of each
Arthur D Little benefits in 8 areas: reputation management risk taking license to operate ACCA study Hopkins found that there are issues in 6 areas and is yet to find a stong link: importance of reputation access to finance recruiting and motivating