Business Analytics Flashcards
is the use of data, information technology, statistical analysis, quantitative methods, and mathematical or computer based models to help managers gain improved insight about their business operations and make better, fact based decisions.
Business Analytics
often used interchangeably with Business Intelligence
Business Analytics
is used to refer to the overall practice of data analysis in a business context
Business Intelligence
refer to the deeper, more advanced methods of analyzing data
Analytics
it is the process that involves data, the tools to gather and interpret it
Analytics
is primarily a decision making tool
Business Analytics
Some common decisions include in Business Analytics
Pricing Decisions
Decisions to target consumer segments
Merchandising Decisions
Location Decisions
is used to gather data and turn it into actionable items to create strategic and tactical decisions
Business Analytics
are measures of quantitative assessment commonly used for assessing, comparing, and tracking performance or production
Metrics
it takes whatever measure in the organizations data and applies calculations and comparisons to them
Metrics
are the raw numerical data
Measures
any data item that can be subject to the four basic arithmetic operations
Measures
these are specific metrics that help measure a company’s success
Key Performance Indicators
this helps simplify analysis and opens up discussions in strategy meetings by having a single interactive page displaying all the relevant metrics
Key Performance Indicators
Examples of Commonly Used Metrics
Sales vs. Targets
Current Period Sales vs. Previous Period Sales
Sales vs. Returns
Sales vs. Invoice
Truck Utilization
Customer Segmentation
Hiring Rates
Occupancy Rate
Service Level Agreement
Lead Summary