Business Aims Flashcards
Why are business aims essential?
They serve as a guide for the business’ actions, they provide targets that the business can achieve, they show a business’ growth and even help in the business’ decision making process
What does SMART stand for?
Specific, Measurable, Attainable, Realistic, Timed
‘ A business might aim to increase its market share by 5% over the next two years ‘ Is this a smart aim?
Yes
‘ A business might aim to triple it’s profits in 10 months ‘ Is this a smart aim?
No
What is the most important aim for a business starting up?
Survival
What is the most common business aim?
Profit Max
What are some examples of Aims?
Survival, Growth, Profit Max, Corporate Image, Green (Environmental Issues), Social Responsibility