Business Activity Flashcards
Aims
Aims: Long term objective of the business. E.g. become the biggest business in its sector
Aims should be SMART:
Specific
Measurable
Attainable
Realistic
Time Manageable
Aims for profit organistations: Increase sales revenue, ethical aims and increase brand awareness
Aims for not-for-profit organisations: Provide services, help people in need and serve the community
Objectives
Short or medium term target of a business needed to reach its aim. E.g. increase sales by 20% in the next 5 years
Why do some business remain small?
Are content to operate as a small business, adapt quicker than large businesses and serve niche markets
Stakeholders
Individuals and organisations who are affected by the decisions and actions of a particular business.
Internal: Employees, manager and owners
External: Suppliers, shareholders and customers
Why do some people want to set up their own business?
Personal ambition, be own boss, use qualifications and no work available
Business enterprise
The formation of a new business or development of a new good or service to be introduced to the market
Entrepreneur
A person who sets up a business by taking on the financial risks in hope of making a profit.
Motives-
Financial: Generate a profit
Non-financial: Create employment for others
Social: Surplus revenue used to support a specific cause
Rewards-
Flexibile working hours, be own boss and pursue an interest
Risks-
Financial loss of income and money invested, low sales and long hours and stress
Types of integration
Occurs when a business takes over another business to control the direct distrubtion of a business’ products
Conglomerate- A business joins another in a different type of production process
Horizontal- Buying or merger of other businesses producing the same or similiar products
Vertical backwards- Occurs when the suppliers of a business are taken over by that business
Benefits from owning businesses at different stages of production
Control over production and control over sales
Internal economies of scale
The benefits a business gains as a result of being large. All costs can be spread between the large numbers of goods produced so the cost per good is lower than for small businesses
Risk bearing- Selling the product to more markets
Financial- Can borrow large sums of money
Managerial- As a business increases its output theres a need for large specialist departments so can spread cost over all goods sold/produced
Technical- Can use machinery 24/7
Marketing- Business increases its output it can afford more expesive advertising campaigns
Purchasing/bulk buying- More goods bought the lower the average cost per unit
Franchise
Right given by one business to another to sell goods or services using its name
Franchisor
Business which allows a franchisee to sell using their processes, experience and name in return for royalties
Pros-
Enables growth and franchisor receieves money
Cons-
Less control over franchised outlet and franchisor pays some costs
Franchisee
Business which pays royalities for the right to sell goods or services using established processes and under the name of another business
Pros-
Training recieved, business model (well known name) and goods to sell bought by franchisor
Cons-
Little freedom to operate and set up cost paid to franchisor
Expanding via franchising or opening own stores
Franchising-
No need to find site and able to expand the market and sales quickly
Own shops-
Will keep all profits and avoids training associated with franchises
How can the success of a business be measured?
Profit and loss acount, Increase of sales and ask customers opinions
Location and site
Location: Geographical area where businesses may be found
Site: Specific place within a geographical area
Factors to consider:
Size of premises, ease of access for customers and deliveries