Business Flashcards

1
Q

Identify and explain different motivations and objectives for businesses including:

Financial

A

Survival: Many businesses do not survive past their initial set up stage, as they use all their money setting up and do not allow any cash to get them through until the profits start to be made. A business has many expenses to pay (suppliers, wages, rent, raw materials etc) so it is important that there are funds to carry a business through until the profits build up.

Profit and Income: Profit is the most important objective for a new business. A profit is earnt when income excesses the total costs of running the business. Profits allow the business to reinvest he profits or take them as a personal payment.

Wealth: Profit provides income to live and after a few years of operation, hopefully it is more than sufficient, increasing the owners overall wealth and financial security.

Financial Security: Profits are the return for hard work and risks taken and the reward for making in investment that gives an owner financial security.

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2
Q

Identify and explain different motivations and objectives for businesses including:

A

Personal satisfaction/challenge: Personal satisfaction in pursuing an interest or building a business and being successful.

Independence and control: Need for greater independence is a major motivator for many business owners. It gives them more control over their working life. Excaping an uninteresting job or career and wanting a greater share of rewards for effort, compared to being paid by an employer. Fed up of working for others and having to co-exist with others.

Development of an innovative product or service: A desire to pursue an interest or hobby. To be able to create a product or service you are passionate and enthusiastic about, giving financial gain and personal satisfaction.

Social Enterprise: is an organisation that uses commercial strategies to maximise improvements for human and environmental well-being, rather than maximise their profits for shareholders. A business who’s primary purpose is to do common good, by using methods of business for power in the market place to advance their social, environmental and human justices agenda. EG: Jamie Olivers 15 Restaurant
The Big Issue
Divine Chocolate

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3
Q

Definition of an Entrepreneur

A
  • A person who starts a business and is willing to risk loss in order to make a financial gain.
  • Entrepreneurs assist in bringing innovations to market and leading the creation and development of new and exciting enterprises to make the innovation a success.
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4
Q

Identify and explains the key skills, characteristics and attributes of Entrepreneurs making use of real life, specific examples

A
•	Dick Smith is a successful entrepreneur who conducted his day to day operation with many of the key attributes of an entrepreneur. 
•	Entrepreneurs are:
o	hard-working, committed & passionate
o	Creative, Innovative, Courageous
o	Willing to take risks
o	Listen and learn from others
o	Supportive of social and environments issues
o	Give back to the community
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5
Q

Definition of Invention:

A
  • Transforming new thoughts into tangible ideas and bringing new solutions to the world.
  • Inventions lead to the innovation of further inventions.
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6
Q

Definition of Innovation:

A
  • Using creativity and inventions to produce ideas/products that people can and wish to use and making them marketable to users.
  • Does not have to be new to the world, but a first to a business.
  • Something that is inspiring, useful and effective.
  • Requires assistance from entrepreneurs to bring it to market.
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7
Q

Definition of Creativity:

A
  • The mental ability to imagine new, unique and unusual ideas.
  • Seeing what no-one else sees.
  • Thinking what no-one else has thought of before.
  • Creativity results in an invention and innovation being discovered.
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8
Q

Explain the link between invention, innovation, creativity and entrepreneurship, using specific examples

A
  • The all have different roles, but all share the same goal “To create value for people”, by interacting with one another to produce the best product they can.
  • Creativity and Entrepreneurship – both influence and persuade others.
  • Inventions and Innovations – require creativity.
  • All four are needed to have a successful innovation and to find solutions to problems that can change the world. EG: (The telephone invented by Alexander Graham Bell) - his creativity led to a unique idea which led to an innovative feature and the invention of the telephone being brought to users through the entrepreneurship of Bell.
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9
Q

Identify different types of innovation including:

A

Product Innovations: The development and marketing of a new or redesigned product or service eg (product invention, quality improvement to an existing product).

Process Innovations: The implementation of new or significantly improved production or delivery method.

Organisational Innovations: The implementation of new organisational methods in business practices, workplace organisation and external relations.

Marketing Innovations: The implementation of new marketing methods involving changes in product design or packaging, placement, promotion or pricing.

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10
Q

Explain ways in which Intellectual Property can be protected including:

A

It Protects Intellectual Property – (Branding and Business Share)

Copyright: A document granting exclusive rights to publish and sell literary, musical or artistic work.

Trademarks: A sign that distinguishes goods and services from those of their competitors. EG
(words,logos or a combination of both). A registered symbol

Patents: A document granting legal protection for an inventors sole rights to an invention.

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11
Q

Definition of Stakeholders:

A

• A person, group or organisation that has an interest in an organisation or business.

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12
Q

Explain what a Stakeholder is, using examples

A
  • Stakeholders can be affected by the actions of an organisation
  • Stakeholders can affect a business positively or negatively
  • Stakeholders include shareholders, employees, customers, suppliers etc, as they all rely on the business for different reasons such as employment, good and services, profits etc.
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13
Q

Identify different groups of Stakeholders and their potential interests including:

A
  • Shareholders/owners: Individual that legally owns a share or stock in an organisation (also called stakeholder). Their rights include: voting and participating in shareholder meetings, sharing in the profits (dividends), receiving financial statements and approval of major changes.
  • Employees: are stakeholders who without the company would not have jobs.
  • Customers: are stakeholders who rely on the company to provide goods and services.
  • Suppliers: are stakeholders who rely on the company to provide revenue for their supplies.
  • Local Community: are stakeholders who want support from local businesses to improve the surrounding environment.
  • Government: are stakeholders who want your business to do well, so they receive taxes.
  • Competitors: are stakeholders who want healthy competition.
  • Pressure Groups: are stakeholders who want your business to have a positive impact on the environment.
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14
Q

Explain the differences between a Shareholder and a Stakeholder

A
  • Shareholders are stockholders in a business, but stakeholders are not always shareholders.
  • A shareholder owns part of a company through stock and ownership, but a stakeholder is not an owner,
  • just interested in the companies’ performance for their own benefit (eg a supplier).
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15
Q

Explain the difference between Internal and External Stakeholders, using specific examples

A

• Internal Stakeholders – have a financial stake in the business
Eg (shareholders, employees)

• External Stakeholders – individuals or groups outside of the business
Eg (customers, suppliers, community)

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16
Q

Definition of Business Ethics

A
  • Taking the right course
  • Something morally right
  • Acting ethically (with production, processes and company behaviour)
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17
Q

Definition of Sustainability

A

• An enduring and balanced approached to economic activity, environmental responsibility and social benefit.
• Meeting the challenges of ensuring that future generations can enjoy the same life style as they do today.
Eg (recycling, minimising waste, replacing resources)

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18
Q

Explain what is meant by Corporate Social Responsibility (CSR), using examples

A
  • Commitment to ethical behaviour for all stakeholders.
  • Showing responsibility in the manner of delivery. EG (how their products impact on society and the environment)
  • EG (making steel is an investment in material that is truly recyclable, giving benefits of reduced costs, improved image/reputation and long term business opportunites)
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19
Q

Explain and evaluate the benefits, motives and cost of ethical behaviour in business.

A

Benefits of Ethical Behaviour
• To reflect the ethical views and values of the business and its direction.
• A public relations exercise to improve the reputation of the organisation.

Motives for Ethical Behaviour
• Good public image.
• Less negative and more positive publicity.
• Being morally correct.
• Supporting manufacturers and the community.
• Reduces externalities associated with products.
• Less business costs.
• Benefits for stakeholders.

Cost of Ethical Behaviour
• Higher labour, operations and material costs.
• The cost of training and ethical auditing.
• Changing the culture of the organisation.
• Turning away business from organisation that are considered unethical.

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20
Q

Identify and explain a range of ethical issues that businesses may have to respond to

A
  • Employee behaviour
  • Employee working conditions
  • Business Ethics and PRACTICES
  • Supplier and Customer Relations
  • Integrity and Trust
  • Environmental Laws
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21
Q

Explain giving positives and negatives of real life examples of the following ownership structures:
Sole Trader

A

Sole Trader: A business that is owned by one person (usually small to medium business)

Positives: -Owner has great control over business.

	- Satisfaction in developing own ideas.
	- Own Boss.
	- Knows customers and employees personally.
	- Entitled to all the profits.

Disadvantages: -Owner is responsible for all the debts of the business.

	- Size of business is usually restricted to the wealth of the owner.
	- Owner must carry out many of the duties of the business.
	- to take holidays, sick leave (trying to find someone to replace owner difficult)
	- Business success is limited to the abilities of the owner.

Examples of
Sole Traders: -Hairdresser, Newsagents, Plumbers, Builders, Beauticians, Butchers

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22
Q

Explain giving positives and negatives of real life examples of the following ownership structures:
Partnership

A

Partnership: A business conducted in common by 2 people with a view to profit.

Positives: -Larger capital can be raised with 2 or more partners.

  • Easier to borrow money for business expansion.
    - Specialist skills can work together to provide a wider range of skills.
    - Work load can be shared, making it easier to take time off.
    - More people available to share decision making.

Negatives: -If one partner is unable to pay his share after the sale of their private assets, the other

  • partners are responsible for their share.
  • Partners may disagree on business matters causing unworkable conditions.
  • Partnerships have a limited life (because of conflicts that arise)

Examples of
Partnerships: Lawyers, Doctors, Accountants, Financial Advisors

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23
Q

Explain giving positives and negatives of real life examples of the following ownership structures:
Public Company

A

Public Company: -Have a minimum of 5 Shareholders, but not maximum.

		- A Board of Directors are elected by shareholders to run the company.
		- Has Ltd or Limited after its name EG. Dodwell Co Ltd.
		- May sell shares to public (to raise capital).
		- Often larger businesses – (due to the ability to raise funds).
		- Must publish an Annual Report.

Examples
Public Co:	Banks, Airlines, Mining Companies,
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24
Q

Explain giving positives and negatives of real life examples of the following ownership structures:
Private

A

Private Company: -Minimum of 2, maximum of 50 shareholders.

		- Cannot sell shares to general public.
		- Public cannot invest in private companies.
		- Do not have to publish an annual report.
		- Must have Pty Ltd after company name Eg; John Stillwell Pty Ltd

Examples Private Co:	????
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25
Q

Positives 0f Public and Private Companies:

A

Large amount of capital can be raised.

		- Ownership and management can be separated.
		- Qualified staff can be employed to operate the business.
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26
Q

Negatives 0f Public and Private Companies:

A

Establishing Public and Private companies is costly

- Many documents required to establish business setup.
- Subject to government regulations.
- Open to public appraisal.
- Owners do not have control of daily decisions.
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27
Q

Franchise:

A

When a business firm (Franchisor) gives exclusive rights to another salesperson or business
(franchisee) to sell its products in a particular area.

Positives:	-Speedy way for a business to expand.
		-Franchisee keeps all profits after royalties are paid to Franchisor.

Negatives:	-Franchisee responsible for all debts.
		-Franchisee have to pay a royalty to Franchisor

Examples Franchise:	Fast food industry (Pizza, Chicken stores like Dominoes, Macdonalds etc)
28
Q

Co-operative:

A

A co-operative is a business organisation established by a number of people with similar interests.

Positives:	-Shareholders benefit through dealings with the co-operative.

		- Profits are distributed as dividends or bonuses.
		- Inexpensive to register.
		- Owned and controlled by members.

Negatives:	-Difficult to attract members as there are no profits.

		- Have to be an active and directly involved member.
		- Must have a minimum of 5 members to start.

Examples
Co-ops:		-A Co-op store may purchase fruit from the market and sell it cheaply to its members.
		-Credit Unions (A group of people with a common interest to put saving in a place    from where they can also borrow money)
29
Q

Define Equal Opportunities

A

• Means equal access to jobs, benefits and services for all employees in the workplace eg.(gender, race, age, sexuality etc)

30
Q

Explain what the purpose of an equal opportunities policy is, using specific and relevant examples

A

• To provide equal opportunities to all employees, regardless of their gender, race, age, sexuality, religion, disability, nationality etc.

Examples: -No applicant/employee will be at a disadvantage/advantage, by requirements or conditions that
are not appropriate for the performance of the job and which demonstrate discrimination.

	-Employment selection will be based on the appropriate skills and abilities for the position,    using appropriate assessment techniques that are fair and equal to all employees.
31
Q

Define and know the features of a job description and a person specification and explain the difference between them.

A

Job Description: Describes the job. This descriptions includes Job Title, Place in organisational structure, purpose, main tasks and responsibilities and employment conditions. It is required by law and is part of the legally binding contract of employment.

Person Specification: A person specification describes the requirements a job holder needs to be able to perform the job satisfactorily. Includes;
• Education and Qualifications
• Training and Experience
• Personal Attributes/Qualities.

32
Q

• Be able to describe the different stages of the recruitment process including:
o Job Analysis

A

Job analysis concentrates on what job holders are expected to do. Provides the basis for a job description. Typically contains Job purpose, content, accountabilities, performance criteria, resource requirements

33
Q

o Job Evaluation

A

Determining how much pay is attached to the job: what is involved in the job? How does it compare with similar jobs?

34
Q

o Job Description

A

Describes the job. This descriptions includes Job Title, Place in organisational structure, purpose, main tasks and responsibilities and employment conditions. It is required by law and is part of the legally binding contract of employment.

35
Q

o Person Specification

A

A person specification describes the requirements a job holder needs to be able to perform the job satisfactorily. Includes;
• Education and Qualifications
• Training and Experience
• Personal Attributes/Qualities.

36
Q

o Attracting Applicants (Job advertisements)

A

The objectives of recruitment advertising are to: attract suitable candidates and deter unsuitable candidates.

37
Q

o CV/Application Form

A

This is where applicants may demonstrate their suitability through;
• Application form
• Letter
• Curriculum vitae (CV)

38
Q

o Shortlisting

A

Selection of the most suitable candidates.

39
Q

o Interviews

A

This varies according to the organisation.
• Interview
• Psychometric testing – personality assessment
• Aptitude testing – skills
• In- tray exercise – based on what the applicant will be doing in the job.
• Presentation – variety of skills and ideas of candidate.

40
Q

o Selection

A

Appointment of the most suitable candidate.

41
Q

Definition of Production

A

The processes and methods used to transform tangible inputs (raw materials, semi-finished goods, subassemblies) and intangible inputs (ideas, information, knowledge) into goods or services. The process of turning inputs into outputs.

42
Q

Definitions, advantages, disadvantages and expected quality of;

Job Production

A

• One off
• Custom built
Eg, craft products, suits, food, construction, ships

Advantages:
• Meets needs of customer
• Skilled workers will be motivated
• Organisation easy

Disadvantage:
•	Labour intensive
•	Few economies of scale
•	High cost - high price
•	Long lead time
43
Q

Batch production

A
  • Produced in batches of same product
  • Complete one part of the process on all products before the next part begins.
  • E.g. Printing, bakery, promotional gifts, brewing.

Advantages:
• Flexible - to meet customer needs
• Some economies to scale - specialization
• Standardized processes - Semi- skilled workers

Disadvantages:
•	Delays between batches
•	Complex machinery - skilled workers
•	Set up costs for each batch
•	Unit costs high for small batches
•	Moderate lead time
•	Repetitive work - motivation
•	Flow production
44
Q

Flow production

A
  • Continuous process, production line
  • Eg, cars, electronics, toys, biscuits.
Advantages:  
•	Economies of scale - very low unit costs.
•	Automation - capital intensive
•	JIT can be used
•	Quality assurance
•	High set up costs
Disadvantages
•	High set- up costs
•	Standardised product
•	Motivation
•	Inflexible - breakdowns.
•	Lean production:
45
Q

Lean production

A

An attempt to reduce the quantity of all resources used in production, including: Space, stocks, labour, capital, time.

Advantages:
•	Increased flexibility
•	Customised product
•	Motivational benefit
•	
Disadvantages:
•	Cost
•	Time
•	Training
•	Wages
•	Restriction of modular design 
•	Loss of consistency
•	Just in Time production
46
Q

Just in time production

A
  • A system which reduces stock to minimal levels:
  • A few hours of material stocks - replenished daily by suppliers (Kanaban system)
  • Minimal work in progress stock - all items are being worked on.
  • No finished stock - all items have been sold.
Advantages: 
•	Reduces costs
•	Increases flexibility
•	Reduces waste
•	Efficient production of customised product
Disadvantages:
•	Dependence on suppliers
•	Vulnerable to transport delay
•	Requires flexible labour force
•	May require re-design of product
•	Customer orders cannot be met from stock
47
Q

Definition of Competitive Advantage

A

When an organisation acquires or develops an attribute or combination of attributes that allows it to outperform its competitors.

48
Q

Definition of marketing

A

The action of promoting and selling products or services, including market research and advertising.

The management process responsible for identifying, anticipating and satisfying consumers requirements profitably.

Marketing involves getting the right product to the right place, having it priced so that the consumers buy it and you make a profit, and making sure that everyone knows about it.

49
Q

Definition of a market

A

Market is a term that refers to an area where there is a exchange of goods and/or finance (money). Market must represent at least three subjects, so that a competition could occur.

A market is any place that brings together a buyer and seller to agree a price to exchange goods or services. A market can be formal or informal.

50
Q

Definition of market research

A

The collection, analysis and communication of information to assist decision making in marketing.
The systematic gathering and analysis of data relating to the marketing of goods and services.
A method of finding out exactly what it is that consumers want.

51
Q

Definition of Market analysis

A

The market analysis presents information about the commercial market in which your business operates, the purchasing habits of customer’s in that market and information about competitors. A strong analysis will show why your business is a strong addition to a given market and how it will earn money.

52
Q

Purpose of market research

A
Purpose;
•	To gain an understanding of markets
•	To identify changes in the market
•	To improve market awareness
•	To reduce risk and uncertainty
•	To support market planning.
53
Q

Market Analysis

A

Definition: The process of determining factors, conditions, and characteristics of a market.

Positioning is about creating perceptions, opinions and attitudes, in the minds of customers, associated with the company (organisation) brand or its goods or services. Eg, market leader, follower, etc.

Segmentation is one of the methods of marketing management, namely market analysis. The aim is to identify the structure of the market to which the organisation wants to place its product or service. The market is divided according to a certain point of view into homogenous groups of customers, which are characterised by their needs and shopping behaviour.

Structure is the interconnected characteristics of a market, such as the number and relative strength of buyers and sellers and degree of collusion among them, level and forms of competition, extent of product differentiation, and ease of entry into and exit from the market

54
Q

Describe difference between primary and secondary market research.

A

Primary research is defined as finding out new, first-hand information. This is called primary data.
Secondary research is defined as gathering existing information.

Advantages and Disadvantages

Advantages
Targeted issues are addressed – organisation asking for the research has complete control on process.

Data interpretation is better – The collected data can be examined and interpreted by the marketers depending on their needs.

Disadvantages
High Cost – collecting data is a costly proposition.

Time Consuming – time required to do research accurately is very long as compared to secondary data.

55
Q

Marketing Mix

Product:

A

Goods - physical existence.
Services - no physical existence.

Anything tangible (good) or intangible (service), that through the exchange process, satisfies consumer needs.
Extension strategies
Marketing plans to extend the maturity stage of the product before a brand new one is needed.
Examples include rebranding, price discounting and seeking new markets.

Product Life Cycle

Introduction - where the product has just been launched after development and testing, sales are low and generally increase slowly.

Growth - sales should grow significantly if the product has been effectively promoted and well received. This cannot last forever and sales will at some point slow down and might even stop.

Maturity - sales fail to grow but don’t fall significantly.
Decline - sales will decline steadily. Either no extension strategy has been tried or it has not worked, or the product needs to be replaced.

56
Q

Price:

A

Degree of value added.
Level of influence on revenue and profits made.
The marketing objectives of the business.
Psychological identity of the product.

57
Q

Place:

A
How products pass from manufacturer to the final customer using channels of distribution.  Many ways in which we can get the good or service to customer;
•	Directly
•	Through agents
•	Wholesalers
•	Retailers
58
Q

Promotion:

A

Communicating with our potential customers or target market about your product. Persuading them that they want your product. Ways include;

  • Advertising
  • Sales Promotions
  • Sponsorship
  • Branding
59
Q

Advertising:

A

a ‘paid for’ communication. It is used to develop attitdues, create awareness and transmit information in order to gain a response from the target market. Many advertising ‘media’ such as newspapers, magazines and journals, television, cinema and outdoor advertising.

60
Q

Personal selling:

A

Personal Selling is an effective way to manage personal customer relationships. The sales person acts on behalf of the organisaiton. They tend to be well trained in the approaches and techniques of personal selling.

61
Q

Sales Promotions

A

Discounts. 50% off. Too many sales promotions can devalue brand. Eg, when do you see an aston martin on offer.

62
Q

Public relations:

A

public relations, abbreviated as PR, is the actions of a corporations, store, government, individual, etc, in promoting goodwill between itself and the public, the community, employees, customers etc. Examples include newsletters, blogs, photos, social media, and press releases.

63
Q

Direct Mail:

A

Highly focussed targeted mail based on what you have bought before. Can be e-mail or by post. May be special offers to re-engage customers who have stopped buying.

64
Q

Trade Fairs and exhibitions

A

excellent way to talk directly to customers. Able to show larger items like boats and cars. Able to demonstrate products. Encourages consumers to try a product.

65
Q

Sponsorship:

A

positive association of the product with a celebrity or a sport. Can be very expensive. Difficult to tell impact it has on brand loyalty or sales.