Business 2.2 Flashcards
1
Q
Elements of the design mix
A
Function
Aesthetics
Cost
2
Q
Stages of the product cycle
A
Introduction
Growth
Maturity
Decline
3
Q
2 pricing strategies
A
Low volume, high price
High volume, low price
4
Q
Promotion strategies
A
Advertising
Sponsorship
Branding
Product trials
Special offers
5
Q
Use of technology in promotion
A
Targeted online advertising
Viral social media advertising
6
Q
3 types of distribution
A
Direct
Modern
Traditional
7
Q
Direct distribution
A
Produccer –> customer
8
Q
Modern distribution
A
Producer –> Superstores –> Customers
9
Q
Traditional distribution
A
Producer –> Wholesaler –> Small shops –> customers
10
Q
To gain distribution a business needs to
A
Show the uniqueness of its brand
Show strength of marketing
Provide enough profit
