Business 2 Flashcards
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What is market research?
Activities businesses run in order to find more information about what a consumer may want or need.
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What is primary market research? Give 2 Examples.
This is market research collected personally by the business for specific purposes. This could include surveys or focus groups.
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Give a benefit and a negative of primary market research.
It will be very specific to the businesses required informations purpose, though it is usually expensive to conduct.
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What is secondary market research? Give 2 examples.
This is market research was likely collected for a different purpose by another group and is searched for as secondhand information to be used by the business. This could include searching on Google or referencing in a public library.
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Give a benefit and a negative of secondary research.
The information is usually cheap to obtain, but could be outdated.
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What is a survey?
A collection of questions used by business in order to find out customers behaviours and attitudes.
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What is a focus group?
A group of people who trial a product and then give feedback to the owner of the business.
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What are the differences between qualitative research and quantitative research?
Qualitative research is more relevant to opinion, such as interviews to find out customers behaviours and attitudes. quantitative research focuses more on data, such as gathering statistics and then analysing them.
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What is invention?
The process of discovering new product ideas, and new ways to make a product work.
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What is innovation?
The process of delivering a new invention into products that consumers can purchase.
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What is a patent?
The process of obtaining protection of a unique idea, and allowing the creator sole rights to the invention and development of it.
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What is a trademark?
The process of protecting a businesses name or slogan from competitors.
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What is a copyright?
The process of protecting artistic work, such as a photograph or film from competitors or free, unprofitable copies from consumers.
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Explain a bank loan, its term and an advantage and disadvantage of it.
A bank loan is a source of finance taken from a bank to try and raise capital for a business. It can be Short AND Long term. An advantage is that is is quick to obtain once approved, but interest must be paid onto the loan.
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Explain Share Capital, its term and an advantage and disadvantage of it.
Share capital is finance gained from selling shares of the business. It is long term. It has no interest on the shares sold as an advantage, but you give up some control of the business.
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Explain Venture Capital, its term and an advantage and disadvantage of it.
This is money gained from an investor who likes the business idea and takes a percentage of shares from this investment. It is long term. As an advantage you gain business expertise from the investor, but lose a percentage of the business shares.