BUSINESS Flashcards
patnership
business owned between 2-20 partners
retained profit
profit that is distributed to shareholders as dividends
dividends
sum of money paid regularly by a company to its shareholders out of its profits
qualitative data
databases on opinions of those being asked
marketing mix
price
products
place
promotion
backward vertical growth
a business merges / takes over a business THAT SUPPLIES IT with goods/services
competitive pricing
prices set based on prices of competitors
external growth
growth of business by merger / takeover
flat organisational structure
adv : workers communicate with most colleagues - good for generating ideas
Dis: little chance of promotion, manager oversees everything so could be pressured
revenue
money received from sales
promotional pricing
price reduced to give products a boost
penetration pricing
pricing set lower than competitors , usually for new businesses to break into market - short term
e commerce
selling electronically
owners capital
savings put into business by owners
horizontal growth
merger/ takeover where the 2 businesses are involved in similar operation
diversification
when a business merges / takes over another business with no connection
tall organisational structure
adv - promotions , clear lines of communication
dis - being to controlled by their line management - being top heavy
for large organisations
takeover
busienss takes a controlling interest in another business- e.g buying 50% of shares in it
logistics
process of organising the transport of goods from seller to buyer
liquidity
business pays its short term debts
skimming
new product that is more advanced than competitors , so price is set high as consumers are willing to pay
procurement
the management of purchasing within a business
fringe benefits
additional benefits-
health insurance
childcare
gym membership
internal methods of recruitment
notice boards
company website
emails to staff