BUSINESS Flashcards
Business enterprise?
Identifying new business opportunities and taking advantage.
How to beat competition?
-Price
-Customer service
-Quality
-Product range
-Location
Primary research?
-Questionnaires
-Phone surveys
-Focus groups
Secondary research?
-Market research reports
-government reports
-newspapers
-magazines
Quantitative vs qualitive
continuous data vs categoric data
Market segmentation
-Demographics: Age + Income
-Location
-Lifestyle
Business market map
graph used to identify gaps in the market
Financial aims
-survival
-increase market share
-maximise profit
-maximise sales
-achieve financial strength
Non financial aims
-personal challenge
-personal satisfaction
-independence + control
-societal benefit
Objective vs aim?
objectives help a business build toward its aims
revenue
income earned
interest (on loans) equation
interest (on loans) = (total repayment - borrowed amount) / (borrowed amount) x 100
break even point (in units) equation
break even point (in units)= (fixed cost) / (sales price - variable cost)
break even point (for revenue) equation
break even point (for revenue)= (break even point (in units)) x (sales price)
margin of safety equation
Margin of safety= actual sales (or budgeted sales) - break even sales
Cash?
money a business can spend immediately
credit?
ability to buy a good/service and pay for it at a later date
trade credit?
businesses give firm one to two months to repay for purchases
overdraft?
lets firm take more money out of bank account than it has paid into, but has higher interest than loans
share capital?
individuals can buy shares in the business; they have partial ownership and business can gain money through issuing shares.
loans?
firm can take out more money out of bank than account has paid into, but has lower interest than overdraft
venture capital
money gained from selling shares to specialists of giving finance to small/new firms
personal savings?
business owner puts own money into business
retained profit?
owners put gained profit back into business