business

Question 1

Describe a telephone survey

Answer 1

a market researcher telephones customers, usually at home, and ask them question

Question 2

describe a postal survey

Answer 2

a survey is sent to customers through the post and is returned once completed`

Question 3

Describe online survey

Answer 3

A website or email is used to ask customers questions

Question 4

Describe adv and dis of telephone survey

Answer 4

advantage- easy to target customers eg calling 0141 numbers to target those in Glasgow, to allow local needs to be met.

Disadvantage- Customers may feel that telephone surveys are intrusive and may wish not to respond.

Question 5

Describe adv and dis of postal survey

Answer 5

Advantage- customers can choose to complete the survey at a time that is most convenient to them

Question 6

Describe adv and dis of online survey

Answer 6

Advantage- customers can be surveys across a large geographical area.

Disadvantage- Access to internet must be available.