Business Flashcards
What is an entrepreneur
a person who sets up a business or businesses, taking on financial risks in the hope of profit
What are the advantages of being an entrepreneur
- opportunities for large profit
- make your own decisions
- no boss
- develop creative ideas
- challenge, reward, satisfaction
- contribute to society
- possible tax advantages
- overcome unemployment
What are the disadvantages of being an entrepreneur
- high costs
- chance of failure
- more responsibility
- hard work, long hours
- stress + worry
- difficulty in selling business
- constantly problem solving
What are the 4 characteristics of an entrepreneur
- seeing and taking advantage of an opportunity
- establishing a shared vision
- demonstrating initiative, innovation, and resilience
- appreciating the role of failure in success
What is a cost-benefit analysis
a detailed examination of the strengths and weaknesses of different alternatives to see whether benefits outweigh the costs
What do entrepreneurs do if benefits outweigh costs in a cost- benefit analysis
act on alternatives
Why are cost- benefit analysis’ useful
- comparing alternatives or projects
- estimating resources needed to complete project
What does a good cost benefit analysis do
- identifies opportunities
- proposes alternative ways to take advantage of opportunities
- calculates the costs + benefits
- compares costs + benefits to determine if benefits outweigh costs
- informs the decision about the best alternative to recommend
What is market research
collecting and analysing information about customers and the business opportunities available
Why is market research helpful
helps entrepreneurs make better decisions by understanding consumer behaviour
What are the 3 steps of market research
- determining information needs
- collecting data from primary + secondary sources
- Analysing + interpreting data
What are the 4 factors included in market research
- location
- demographics
- competition
- target markets
Why is location important in market research
- good location will lead to more sales + profit
- impacts total sales + costs
- a good location can maximise profit and minimise cost
What are demographic factors of market research
population characteristics that affect customer spending. Includes age, gender, marital status, family size, and income
Why is demographic research important
examinations of a region’s demographic pattern will provide a clearer picture of a business’ possible customers
What is competition in market research
rivalry among businesses that try to supply the needs and wants of a market
What is a sustainable competitive advantage
ability of a business to develop strategies that will ensure it has an ‘edge’ over its competitors for a long period of time
What is target markets in market research
the group of customers to whom the business intends to sell its product to
Why is target market important in market research
Businesses concentrate their marketing activities on their target market
define the term incorporated
the process companies go through to become a separate legal entity from the owner/s
Why are incorporated companies a good option for entrepreneurs
regardless of what happens to individual owners of the company, the business continues to operate - the business has taken a life of its own
what is an unincorporated business
no separate legal existence from its owner/s and will be either a sole trader or partnership
What is a sole trader
a business that is owned + operated by one person