Business Flashcards
Why do new business ideas come about (there are 3) and what do they mean
Changes in customer wants
Changes in technology
When goods or services become obsolete
How do original business ideas come about (there are 2)
Original ideas
Adapting existing products/services/ideas
What are examples of risks and rewards for a business
risk: business failure, financial loss, lack of security
reward: business success, profit, independence
What is the role of business enterprise and the purpose of business activity (there are 3)
To provide goods/services
to meet customer needs
to add value (convenience, branding, quality, design, unique selling points\0
What is the role of entrepreneurship (there are 4)
organise resources
make business decisions
take risks
What are customer needs (there are 4)
price
quality
choice
convenience
Why is it import to identity and understand customers
generate more sales
business survival
What is the purpose of market research (there are 4)
to identify and understand customer needs
to identify gaps in the market
to reduce risk
to inform business decisions
What are the methods of market research and what do they require (there are 2)
primary research (survey, questionnaire, focus group and observations)
secondary research (internet, market reports, government reports)
What is the two types of market data
qualitative
quantitative
How is market data from market research used
Why is the reliability of market research important
because reliable market research represents the people that the business is interested in accurately. The more reliable the data is, the more useful it is for a business
What is market segmentation
dividing the market into different groups of people
How can a business use market segmentation to target customer
the business can create a marketing strategy aimed at the target market to make sure that their marketing is as effective as possible
What are different market segments
location
demographic
lifestyle
income
age
What is the impact of competition on business decision making
What are business aims and objectives
aims - overall goals that businesses want to achieve
objectives - mini aims (mesurable steps on the way to aim)
What are business aims and objectives when starting up
What are financial aims and objectives (there are 5)
survival
profit
sales
market share
financial security
What are non financial aims and objectives (there are 5)
social objectives
personal satisfaction
challenge
independence
control
What do aims and objectives differ between business
Because of different factors like:
The size and age of a business (small business may focus on survival while larger business may focus on gaining more market share and financial security)
Who owns the business (people want different things)
The level of competition that the business faces
How do you calculate revenue
revenue = quantity sold * price
How do you calculate fixed and variable costs
- Variable costs are cost that will increase as the firm expands output:
- Total variable cost = quantity sold * variable cost per unit
- Fixed costs are cost that don’t vary with output:
- Fixed Cost = Total Cost – (Variable Cost Per Unit *
Units Produced)
How do you calculate total costs
total cost = total variable cost + total fixed costs
How do you calculate profit and loss
profit/loss = revenue - costs
How do you calculate interest
interest = ((total repayment - borrowed amount)/borrowed amount ) * 100
What is the break even point
the level of sales (output) a firm needs to cover its costs
How do you calculate break even level of output
break even point in units = (fixed cost)/sales price - variable cost
break even point for revenue (or costs) = break-even point in units * sales price