Business Flashcards

1
Q

Happiest place on Earth - Disney
Subway - Eat Fresh

A

Market Differentiation

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2
Q

Logos E.g., Just Do It
Happiest place on Earth - Disney
Subway - Eat Fresh

A

Marketing Branding

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3
Q

Creating an image based on consumer E.g., Walmart for low prices, TESLA for high end consumers

A

Market Positioning

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