Business Flashcards

1
Q

Define product and give examples.

A

Anything that is capable of supplying customer needs.
Examples~>
•Phones
•TV
•Toys
•Computers

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2
Q

Define Services and Give examples.

A

Services is an act that’s a business person carries out for you in exchange for money.
Examples~>
•Dental treatment
•Hairdressing
•travel Agent

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3
Q

Differences between Wants and Needs?

A

Wants~>things that people would like to have but can survive without
Needs~> Things required in order to survive -life essential

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4
Q

What is a risk?

A

Business failure
Lack of security
Financial loss

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5
Q

What is a reward?

A

Business success
Profit
Independence

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6
Q

Define Primary Research.

A

Information carried out by one person first hand

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7
Q

Define Secondary research.

A

Information carried out by anyone

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8
Q

Define Added Value.

A

The difference between what a business pays its suppliers and the price if is able to change for its product or services

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9
Q

Ways to add value

A

Branding
Convenience
Design
Unique Selling point
Quality

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10
Q

Why would a business idea come about?

A

Changes in technology
Changes in what consumers want

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11
Q

What is customers needs?

A

Price
Convenience
Choice
Quality

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12
Q

Define Market Research.

A

is the collection of information about existing or potential Product

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13
Q

Examples of Primary Research

A

Survey
Questionnaire
Focus Group
Observation
Interviews

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14
Q

Examples of Secondary Research

A

Market report
Government report
Internet

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15
Q

Define Enterprise

A

Is the process of identifying new business opportunities

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16
Q

Define entrepreneur

A

When a business idea comes about an develops it

17
Q

define Qualitative Data

A

information on people feeling and opinions

18
Q

Define Quantitative Data

A

is anything you can measure or reduce at a number

19
Q

What is the 4 purpose of market research

A

•Finding gaps in the market
•Find customer needs
•Reduces risks
•Find Customer needs and wants

20
Q

What are Market segmentation

A

Location
Age
Demographics
Lifestyle
Income

21
Q

What are the marketing mix (4P’s)

A

Price
Promotion
Place
Product