BUS 620 (ASH) Flashcards
BUS 620 ASH Complete ClassBUS 620 ASH Complete Class
BUS 620 Week 1 DQ 1 What is Marketing
BUS 620 Week 1 DQ 2 Marketing Strategies
BUS 620 Week 1 The Future of the New York Times
BUS 620 Week 2 DQ 1 Buyer Behavior
BUS 620 Week 2 DQ 2 Customer Needs
BUS 620 Week 2 Industry Forecasting
BUS 620 Week 3 DQ 1 Braining Nordstrom
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BUS 620 Week 1 Assignment Tesco Case
BUS 620 Week 1 Assignment Tesco Case
Read the article: Read the article: Anonymous. (April 21, 2012). Supermarket sweep; Tesco’s travails. The Economist, 403(33). Retrieved from ProQuest.
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BUS 620 Week 1 DQ 1 What is Marketing
BUS 620 Week 1 DQ 1 What is Marketing
What is Marketing? Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need. What is your understanding of the role of marketing and the marketing management process?
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BUS 620 Week 1 DQ 2 Marketing Strategies
BUS 620 Week 1 DQ 2 Marketing Strategies
Complete the “Think About It” activity in Section 1.2 of the text:
Select a consumer product of personal interest—one that you have purchased within the past six months. It can be anything, just as long you are familiar with the product and generally understand how it is marketed. Using the matrix model of marketing management in Table 1.2, fill in the cells of the matrix as completely and thoroughly as you can for the brand that you purchased. Be sure that your entries correspond to your perspective as a customer for this brand. In short, you are the target market. You may wish to create one or more positioning maps to help illustrate how you perceive the competitive playing field. Once you’re done, examine the intersection of each cell.
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BUS 620 Week 2 Assignment Industry Forecasting
BUS 620 Week 2 Assignment Industry Forecasting
Identify an industry of choice (Auto Industry, Healthcare, PC or Telecommunications). Using the PESTEL analysis from the readings, discuss and analyze the factors that may impact the industry and the successful marketing of a company’s product, for example Ford Motor Company over the next five years.
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BUS 620 Week 2 DQ 1 Buyer Behavior
BUS 620 Week 2 DQ 1 Buyer Behavior
The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behavior.
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BUS 620 Week 2 DQ 2 Customer Needs
BUS 620 Week 2 DQ 2 Customer Needs
Visit GE Healthcare (www.gehealthcare.com/). In context to the major points of chapter 5, define how GE is addressing the needs of their hospital customers by the design of this Web site? Where and what is GE doing right, what is GE doing wrong, and where can GE improve using marketing research? In context of chapter 3, where can GE improve using marketing research?
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BUS 620 Week 3 DQ 1 Braining Nordstrom
BUS 620 Week 3 DQ 1 Braining Nordstrom
After reading the article “Conservative Nordstrom to sell trendy Topshop fashions,” respond to the following:
How does this partnership fit into Nordstrom’s current brand management strategy? Will it appeal to its target markets? How will it allow Nordstrom to differentiate itself from the competition?
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BUS 620 Week 3 DQ 2 Marketing Segmentation
What are the different levels of market segmentation? Synthesize the segmentation strategies that manufacturers of personal computers should implement to attract both the Gen Y and baby boomer generation to increase their purchases of computers. Are there some examples of companies that have already done a good job of marketing across generations? Respond to at least two of your fellow students.
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BUS 620 Week 3 The Case of the New Apple, Inc.
BUS 620 Week 3 The Case of the New Apple, Inc.
The Case of the New Apple, Inc. Read the article:
Burrows, P., &Satariano, A. (2012). Can Phil Schiller keep Apple cool? Bloomberg Businessweek. Retrieved from http://www.businessweek.com/articles/2012-06-07/can-phil-schiller-keep-apple-cool#p2
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BUS 620 Week 4 Ad Compaign - Article Review
BUS 620 Week 4 Ad Compaign - Article Review
Stanford, D. (2012). Mountain Dew wants some street cred. Bloomberg Businessweek. Retrieved from EBSCOHost.
In a 2-3 page paper, answer the following:
Is Mountain Dew’s advertising campaign directed at the right market segment, does it differentiate the product from the competition, and does it communicate effectively the product benefits? Explain your answer.
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BUS 620 Week 4 DQ 1 The Role of Pricing
BUS 620 Week 4 DQ 1 The Role of Pricing
Mohammed, R. (2012). J.C. Penney’s risky new pricing strategy. Harvard Business Review.
Is your own buying behavior influenced by coupons and sales?
Why do you think J.C. Penney’s pricing strategy has not been successful as compared to other “low price” proponents like Walmart?
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BUS 620 Week 4 DQ 2 Product Development Process
BUS 620 Week 4 DQ 2 Product Development Process
Do an internet search of the new product development process of any product of your choice, and analyze the process for developing the product. Review the reasons why new products fail and make two specific recommendations to improve the high failure rate of new products.
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BUS 620 Week 5 DQ 1 Marketing Channels
BUS 620 Week 5 DQ 1 Marketing Channels
Analyze the challenges that organizations face in the effective transition between selling products using the traditional brick and mortar marketing channel and selling products online. Synthesize the strategies that organizations like Zara and Wal-Mart- two companies that are having difficulty developing eCommerce capability can implement to increase the effortless movement of customers between the traditional and online channels.
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BUS 620 Week 5 DQ 2 Going Global
BUS 620 Week 5 DQ 2 Going Global
Identify the strategies for entering into the global market. Assess the strengths and limitations of each. Give an example of a company that has made a success of doing business in the global economy. What lessons from McDonald’s success in the global marketplace are transferable across industries?
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