BUS 336 MARKETING STRATEGY Flashcards
BUS 336 Week 1 Discussion 1 Case Study: Audi
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Audi Case Study. Read the Audi case (Case 1-1) at the end of Chapter 1 and the article, “Inside the Audi U.S. Sales Momentum Story” listed under Required Articles. Answer the following questions based on what you read. Respond to at least two of your classmates’ postings.
- Describe and evaluate Audi’s brand building initiatives.
- How important are quality gains to Audi in closing the revenue gap with BMW and Mercedes?
- Review the required article, and consider the role of SUV models in Audi’s 2010 success compared to itscompetitive strategy discussed in the case study.
- Analyze the market data presented in the required article and explain how the branding initiativesdiscussed in the case study may have led to favorable results in 2010.
BUS 336 Week 1 Discussion 1 Case Study: Audi
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Audi Case Study. Read the Audi case (Case 1-1) at the end of Chapter 1 and the article, “Inside the Audi U.S. Sales Momentum Story” listed under Required Articles. Answer the following questions based on what you read. Respond to at least two of your classmates’ postings.
- Describe and evaluate Audi’s brand building initiatives.
- How important are quality gains to Audi in closing the revenue gap with BMW and Mercedes?
- Review the required article, and consider the role of SUV models in Audi’s 2010 success compared to itscompetitive strategy discussed in the case study.
- Analyze the market data presented in the required article and explain how the branding initiativesdiscussed in the case study may have led to favorable results in 2010.
BUS 336 Week 1 Discussion 2 Hoover’s Market Analysis
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Hoover’s Market Analysis. Visit and explore the website for Hoover’s, paying special attention to the “About Us” and “Products” tabs. Investigate the different options for competitive and market analysis provided. How can these online tools best be utilized by marketing researchers and analysts? Provide specific examples. What limitations apply?
BUS 336 Week 1 Discussion 2 Hoover’s Market Analysis
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Hoover’s Market Analysis. Visit and explore the website for Hoover’s, paying special attention to the “About Us” and “Products” tabs. Investigate the different options for competitive and market analysis provided. How can these online tools best be utilized by marketing researchers and analysts? Provide specific examples. What limitations apply?
BUS 336 Week 1 Week One Quiz
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Week One Quiz. Complete the quiz on the assigned readings for the week.
BUS 336 Week 1 Week One Quiz
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Week One Quiz. Complete the quiz on the assigned readings for the week.
BUS 336 Week 2 Assignment Retail Marketing Presentation
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Retail Marketing Presentation. Read the required Greenwald article. Assume that you have been asked by the management company of a high-traffic shopping mall to analyze the sensory and segmented marketing strategies being used by its tenants. Prepare a PowerPoint presentation for the next executive meeting addressing the following:
Presentation Content
• Analyze both the sensory (visual, audio, aroma, color, etc.) and segmented (male vs. female, teen vs. adult, and high-end- vs. low- cost, etc.) strategies being used at the property.
• Conclude your presentation with an assessment of who the shopping center is most targeted toward and why that may or may not be a viable strategy in the market featured.
Presentation Design The Presentation:
- Must be 10-12 slides (not including the title and references slides).
- Must include the speaker notes at the bottom of the screen to detail the information that would beincluded in an actual presentation.
- Must include visuals taken on an actual tour of a local mall or those taken from online sources withproper citations to demonstrate the findings from at least seven retailers.
- Must support the conclusions with research from at least three scholarly sources, at least one of which ispeer-reviewed, in addition to the text.
- Must be formatted according to APA style guidelines as outlined in the Ashford Writing Center.
BUS 336 Week 2 Assignment Retail Marketing Presentation
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Retail Marketing Presentation. Read the required Greenwald article. Assume that you have been asked by the management company of a high-traffic shopping mall to analyze the sensory and segmented marketing strategies being used by its tenants. Prepare a PowerPoint presentation for the next executive meeting addressing the following:
Presentation Content
• Analyze both the sensory (visual, audio, aroma, color, etc.) and segmented (male vs. female, teen vs. adult, and high-end- vs. low- cost, etc.) strategies being used at the property.
• Conclude your presentation with an assessment of who the shopping center is most targeted toward and why that may or may not be a viable strategy in the market featured.
Presentation Design The Presentation:
- Must be 10-12 slides (not including the title and references slides).
- Must include the speaker notes at the bottom of the screen to detail the information that would beincluded in an actual presentation.
- Must include visuals taken on an actual tour of a local mall or those taken from online sources withproper citations to demonstrate the findings from at least seven retailers.
- Must support the conclusions with research from at least three scholarly sources, at least one of which ispeer-reviewed, in addition to the text.
- Must be formatted according to APA style guidelines as outlined in the Ashford Writing Center.
BUS 336 Week 2 Discussion 1 Privacy Issues
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Privacy Issues. Visit the Google Privacy website and watch the video Google’s Privacy Principles. What do Google’s Privacy Policies tell us about the company’s ability to collect information about individuals and businesses? What privacy issues arise, and how can they be resolved? Do you think Google is doing a good job of responding to privacy issues?
BUS 336 Week 2 Discussion 1 Privacy Issues
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Privacy Issues. Visit the Google Privacy website and watch the video Google’s Privacy Principles. What do Google’s Privacy Policies tell us about the company’s ability to collect information about individuals and businesses? What privacy issues arise, and how can they be resolved? Do you think Google is doing a good job of responding to privacy issues?
BUS 336 Week 2 Discussion 2 A Female-Centric Phone
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A Female-Centric Phone. Read the article HTC Bliss: a Verizon Android phone for women?
Respond to the questions:
• Why is this phone for women versus for people?
• Wouldn’t men also like a soothing phone with a no-slip grip?
• Do women need phones made just for them? Why or why not?
• Explain your rationale. Respond to at least two of your classmates’ postings.
BUS 336 Week 2 Discussion 2 A Female-Centric Phone
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A Female-Centric Phone. Read the article HTC Bliss: a Verizon Android phone for women?
Respond to the questions:
• Why is this phone for women versus for people?
• Wouldn’t men also like a soothing phone with a no-slip grip?
• Do women need phones made just for them? Why or why not?
• Explain your rationale. Respond to at least two of your classmates’ postings.
BUS 336 Week 2 Week Two Quiz
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Week Two Quiz.Complete the quiz on the assigned readings for the week.
BUS 336 Week 2 Week Two Quiz
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Week Two Quiz.Complete the quiz on the assigned readings for the week.
BUS 336 Week 3 Discussion 1 Cross-Cultural Marketing
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Cross-Cultural Marketing. After reading the article, “How Goya Became one of America’s Fastest-Growing Food Companies,” discuss the marketing strategy this organization implemented in order to successfully gain market share in a non-Latino market. What tactics were used? How did this organization address cross-cultural issues in its marketing strategy?
BUS 336 Week 3 Discussion 1 Cross-Cultural Marketing
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Cross-Cultural Marketing. After reading the article, “How Goya Became one of America’s Fastest-Growing Food Companies,” discuss the marketing strategy this organization implemented in order to successfully gain market share in a non-Latino market. What tactics were used? How did this organization address cross-cultural issues in its marketing strategy?
BUS 336 Week 3 Discussion 2 Strategic Positioning in Banking
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Strategic Positioning in Banking.Read the required Roy article. Respond to the following:
- How does the strategic planning of a multi-unit business organization pose constraints to its profitable growth?
- Why do banks lose profitability as they grow bigger?
- How can product categories (loans, deposits, payment, fund transfer, custody, etc), customer segments(business, professionals, pensioners, salaried, etc), and geographical units (country, region, district, city, etc.) be better developed to achieve long-term sustainability in the bank industry?
BUS 336 Week 3 Discussion 2 Strategic Positioning in Banking
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Strategic Positioning in Banking.Read the required Roy article. Respond to the following:
- How does the strategic planning of a multi-unit business organization pose constraints to its profitable growth?
- Why do banks lose profitability as they grow bigger?
- How can product categories (loans, deposits, payment, fund transfer, custody, etc), customer segments(business, professionals, pensioners, salaried, etc), and geographical units (country, region, district, city, etc.) be better developed to achieve long-term sustainability in the bank industry?
BUS 336 Week 3 Week Three Quiz
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Week Three Quiz. Complete the quiz on the assigned readings for the week.
BUS 336 Week 3 Week Three Quiz
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Week Three Quiz. Complete the quiz on the assigned readings for the week.
BUS 336 Week 4 Discussion 1 Co-Branding
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Co-Branding. Co-branding can be highly creative and may offer extraordinary opportunities for marketers and consumers alike. Would you agree? Research co-branding using the Internet and the Ashford Online Library. Discuss some examples of effective co-branding, and share links to their web pages for your classmates to access. Then, respond to the following:
• Why might two independent brands find co-branding beneficial for their overall marketing strategies?
• What are the best conditions for a successful co-branding opportunity?
• Speculate on an example involving two products that are currently independent, but would likely benefitfrom co-branding.
BUS 336 Week 4 Discussion 1 Co-Branding
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Co-Branding. Co-branding can be highly creative and may offer extraordinary opportunities for marketers and consumers alike. Would you agree? Research co-branding using the Internet and the Ashford Online Library. Discuss some examples of effective co-branding, and share links to their web pages for your classmates to access. Then, respond to the following:
• Why might two independent brands find co-branding beneficial for their overall marketing strategies?
• What are the best conditions for a successful co-branding opportunity?
• Speculate on an example involving two products that are currently independent, but would likely benefitfrom co-branding.
BUS 336 Week 4 Discussion 2 eBay Takes on Amazon
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eBay Takes on Amazon. Read the required Steigrad article. Respond to the following:
• Consider the article’s statement, “The deal will take eBay one step further away from its decelerating auction model while strengthening the company’s fulfillment and customer service operations, two ofAmazon’s strengths.”
o Why might eBay’s auction model be “decelerating”?
o How will the acquisition of GSI “strengthen eBay’s fulfillment and customer service operations”?
• Was the acquisition of GSI a complementary or supplementary fit into eBay’s strategic portfolio of products? Why?
• According to the article, analysts estimated Amazon’s 2010 revenues to be $44.93 billion, while eBay’s was only $10.47 billion. How effective might this acquisition be to achieve the goal of “chipping away at rival Amazon.com Inc.’s lofty online retailing business.”
• Was this acquisition a good strategic decision? Why or why not?
BUS 336 Week 4 Discussion 2 eBay Takes on Amazon
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eBay Takes on Amazon. Read the required Steigrad article. Respond to the following:
• Consider the article’s statement, “The deal will take eBay one step further away from its decelerating auction model while strengthening the company’s fulfillment and customer service operations, two ofAmazon’s strengths.”
o Why might eBay’s auction model be “decelerating”?
o How will the acquisition of GSI “strengthen eBay’s fulfillment and customer service operations”?
• Was the acquisition of GSI a complementary or supplementary fit into eBay’s strategic portfolio of products? Why?
• According to the article, analysts estimated Amazon’s 2010 revenues to be $44.93 billion, while eBay’s was only $10.47 billion. How effective might this acquisition be to achieve the goal of “chipping away at rival Amazon.com Inc.’s lofty online retailing business.”
• Was this acquisition a good strategic decision? Why or why not?
BUS 336 Week 4 Week Four Quiz
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Week Four Quiz. Complete the quiz on the assigned readings for the week.
BUS 336 Week 4 Week Four Quiz
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Week Four Quiz. Complete the quiz on the assigned readings for the week.
BUS 336 Week 5 Discussion 1 Japan’s Marketing Challenges
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Japan’s Marketing Challenges. Read the required article, “TNS survey shows U.S. consumers less likely to consider purchasing Japanese or Korean autos” and the required Japan disaster cuts into profits article. What can Japanese auto makers do in the aftermath of natural disaster to restore the faith of American consumers in their products? What marketing strategy or strategies could help lead to a stronger recovery in the Japanese manufacturing economy? Explain your rationale.
BUS 336 Week 5 Discussion 1 Japan’s Marketing Challenges
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Japan’s Marketing Challenges. Read the required article, “TNS survey shows U.S. consumers less likely to consider purchasing Japanese or Korean autos” and the required Japan disaster cuts into profits article. What can Japanese auto makers do in the aftermath of natural disaster to restore the faith of American consumers in their products? What marketing strategy or strategies could help lead to a stronger recovery in the Japanese manufacturing economy? Explain your rationale.
BUS 336 Week 5 Discussion 2 The “Cool-ification” of Tupperware
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The “Cool-ification” of Tupperware. Read the required Elliot article and explore the Tupperware website to familiarize yourself with Tupperware’s products and marketing strategies. How has Tupperware used social media to mobilize not only its potential customers of a younger generation, but also its sales force? Would you say these efforts have been successful or not? Why? Explain your rationale.
BUS 336 Week 5 Discussion 2 The “Cool-ification” of Tupperware
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The “Cool-ification” of Tupperware. Read the required Elliot article and explore the Tupperware website to familiarize yourself with Tupperware’s products and marketing strategies. How has Tupperware used social media to mobilize not only its potential customers of a younger generation, but also its sales force? Would you say these efforts have been successful or not? Why? Explain your rationale.
